SOAPSTone
What is the subject?
When the speaker is seen to be well-informed or trustworthy.
What is ethos?
The time, place, cultural/historical atmosphere of the speech.
What is the occasion or context?
When the author appeals to their audiences emotions.
What is pathos?
The age, gender, ethnicity, or group of people the speaker is appealing to.
What is the audience?
When an author uses statistics or logical evidence in their argument.
What is logos?
What the speaker wants to happen as a result of their speech.
What is the purpose?
FREEBIE!
The speaker's attitude toward their subject.
What is the tone?