There are more entry-level job opportunities in this sector than any other segment of the sport industry.
What is sport sales.
100
The country club concept was first conceived by what group of Americans.
What is affluent Americans
100
This is known as one of the most prolific forms of marketing.
What is sport sponsorship.
100
These 3 segments make up the sporting goods industry.
What are equipment, apparel, and footwear.
100
The University of Oregon gained permission to use this Disney character as their official mascot in 1947.
Who is Donald Duck
200
The concept in which sport organizations strive to move customers up the escalator from purchasing single-game tickets to mini-ticket plans to season ticket packages.
What is the escalator concept.
200
The game of golf originated with this course in Scotland.
What is the Royal and Ancient Club of St. Andrew
200
This team reports the highest sport sponsorship revenue at over $700 million.
What is Manchester United.
200
This sport sector is the 3rd largest source of domestic revenue within sport properties.
What is the sporting goods industry.
200
The expansion of this is credited with much of the growth of the sport industry.
What is cable television.
300
Proactively assisting customers in developing ways to better utilize and leverage their investment with the organization is known as this.
What is edu-selling.
300
These two states have the highest number of golf courses allowing them success as golf "tourist" destinations.
What are Florida & California.
300
Sponsor fit, involvement, exposure and brand equity.
What are the 4 elements of sponsor awareness.
300
This man was the first to coin the term "official".
Who is A.G. Spalding
300
This team is recognized as the first professional team in sport.
What are the Cincinnati Red Stockings.
400
Providing continued satisfaction and reinforcement to individuals or organizations who are past or current customers is known as this.
What is after-marketing.
400
The difficulty of the game of golf has inspired this innovative solution proposed by Taylor Made CEO Ben Sharpe and implemented by over 100 course across the country.
What is the 15" cup.
400
In this type of sponsorship, only one organization represents a particular product or service category.
What is sponsorship exclusivity.
400
George Tryon is given credit for carving out the sporting goods niche in 1811 as this.
What is a gunsmith.
400
This is intended to create parity among teams by capping how much a team can spend on its players.
What is a salary cap.
500
The opportunity to sell entitlement of an arena or stadium, practice facility or the team itself.
What are naming rights.
500
This is currently known as the most important challenge facing the golf industry.
What is a nationwide decline in golf participation, particularly among younger demographics.
500
The joining together of 2 or more companies to capitalize on a sponsorship.
What is cross-promotion.
500
Nike was originally founded as an offshoot of this company.
What is the Blue Ribbon Sports Company.
500
This is known as a restrictive practice used to provide financial stability and competitive balance between teams.