Media & Messages
The theory that the mass media doesn't have the power to tell you what to think, but it does have the power to tell you what to think about.
What is Agenda-Setting Theory?
An ephemeral idea, like the NBA's sleeved jerseys, that is popular for only a short time
What is a fad?
A decision that is repetitive and follows established rules, such as approving weekly payroll.
What is a routine decision?
Goals-based values such as freedom, happiness, or equality.
What are terminal values?
A career in the sport industry often comes with competition, nontraditional hours, and this kind of starting salary.
What is a low salary?
The act of making false and damaging statements about someone in writing.
What is libel?
A long-term shift in consumer interest, like the rise of high-end athleisure wear
What is a trend?
This is a decision with complicated criteria that is difficult to clearly define, such as how to handle a star player’s off-field scandal.
What is a complex decision?
Values that are behaviors, such as ambition, cleanliness, or honesty.
What are instrumental values?
An intern who is primarily focused on long-term growth and seeking challenging tasks is demonstrating this mindset.
What is a mastery orientation?
The media's use of certain themes, phrases, and importance placed on specific attributes to influence how a story is interpreted.
What is framing?
A basic version of a new product launched to test a business concept and gather user feedback.
What is a Minimum Viable Product (MVP)?
One key benefit of this type of decision-making is improved member support of the final decision.
What is group decision-making?
The type of motivation a person feels when they act for the inherent satisfaction of an activity, not for a separate consequence
What is intrinsic motivation?
An intern who is primarily focused on avoiding mistakes and impressing others is demonstrating this mindset
What is a Performance Orientation?
This modern communication tool has complicated the classic relationship between athletes, media, and fans by allowing direct interaction
What is social media?
The first of the four basic steps for beginning a sport startup.
What is conducting customer research?
A major disadvantage of group decision-making is that it requires more of this resource than individual decision-making.
What is time?
The type of motivation that comes from outside forces, such as money, prizes, or praise.
What is extrinsic motivation?
Contrary to a common myth, these short-term opportunities are not worthless and provide excellent networking possibilities.
What are internships?
The 24/7 news cycle demands that organizations have these plans ready to control the narrative during a controversy
What are crisis communication plans?
The rise of dedicated fans for sports like pickleball or esports presents a future opportunity for innovation in this area
What are "niche" sports?
When making group decisions, employees may not have access to this, which is necessary to make the correct choice
What is information?
A manager must balance these four types of rewards: intrinsic, extrinsic, tangible, and this.
What is intangible?
The reality that counters the myth that you must work for a team is that the sport industry is this, with many non-team positions available.
What is incredibly diverse?