Media Relations
What branch of intercollegiate athletics administration is handled by a sports information director?
Sports Information
Which P distributes the product to the right place at the right time to allow ease of purchase?
Place
What is one of the largest departmental expenses?
Salaries, capital projects, scholarships, and travel
How many official visits is a student-athlete allowed to take?
5
What does SAAC stand for?
Student-Athlete Advisory Committee
Name one stakeholder in an athletics department
Students, student-athletes, parents, alumni, coaches, athletics department staff, school administration, fans, donors to the school, donors to the athletics department, local community, school's athletics conference
What are the three kinds of sport promotions?
In-game, price, non-price
The gap between the schools of "haves" and "have-nots" is due to what?
Television broadcasting deals
What serves as the legal document of commitment to the university that signifies the end of the recruitment process?
National Letter of Intent (NLI)
What are the three types of resources for student-athletes?
Physical, mental, and spiritual
What is one way in which a crisis can grow if an athletics department is not prepared?
What is one reason why online advertising is replacing traditional forms of advertising?
They are cost effective, they go viral, they live forever, they foster relationships, they generate leads
What are the two different kinds of revenue?
Allocated and generated
What are the three kinds of campus visits?
Camps, unofficial, official
What does NYSPHSAA stand for?
New York State Public High School Athletic Association
What is one reason why websites can be a valuable resource for athletics departments?
1) Complete control of the message they are trying to convey, 2) allows the sport information department to control the message without fear of editing or omissions, 3) provide interactive options where fans can engage with the athletics program
What are the five P's that marketers use to appeal to fans?
Product, price, promotion, place, and public relations
Colleges and universities operate under what section of the U.S. Internal Revenue Code?
501(c)(3)
What was created to evaluate and certify the initial eligibility of prospective first-year student-athletes?
NCAA Eligibility Center
What is the name of the tax that is not related to the tax-exempt purpose of the organization?
UBIT - Unrelated Business Income Tax
What is the four-step plan for optimally managing any issues that arise?
1) Anticipate and analyze the issues
2) Develop the organization's position
3) Identify key publics
4) Specify the desired behavior of these groups
What do universities use that is a contractual method used to develop and exploit their intellectual property?
Licensing
What functions allows NCAA schools to be deemed as non-profits?
Function of higher education
What are the GPA requirements for Division I and Division II student-athletes?
D1 - 2.3
D2 - 2.0
1) The ability for donors to deduct 80% of "contributions" to athletic departments that are required for them to be able to purchase season tickets to either football or men's basketball games
2) The ability of college sports programs to issue facility bonds, which has tax-exempt interest to the holders
3) The ability to avoid taxation on activities that are unrelated to the purpose of the tax exemption held by U.S. college and universities