Leadership
Which form of management was concerned with the emotions and feelings of the employees?
Human relations movement
An event budget is an estimate of what?
Revenues and expenses of an event
What does RFP stand for
Request for proposal
What are the three aspects of the event triangle?
the event, the sponsors, the fans
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, and Threats
This form of management was focused on the process, stating that there was one best way to do something
Scientific Management
What are the two types of budgets?
Preliminary and working
What does a sports commission do?
They are designed to attract and assist sporting events
Name one element that should be included in a sponsorship submission
Cover letter, description of the event and the program, sponsor's benefits, sponsorship investment amount, deadline for a decision
What is a SMART objective?
Specific, measurable, achievable, realistic, and timely
Which leadership theory stated that there are certain traits that an effective leader possesses?
Trait Theory
Internal - historical information, financial statements, management and staff feedback
External - current and potential vendors, industry trends, competing events, and professional associations and trade publications
What are the 3 effects of multiplying?
Direct, indirect, and induced
What does KPI stand for?
Key performance indicator
What are the four elements of planning logistics?
Date, time, duration, and location
Which leadership theory said that leaders are born, not made?
Great Man Theory
What is the difference between a variable cost and a fixed cost?
Variable cost changes depending on the event's activities and fixed costs remain the same, regardless of the event's activities
What is a feasibility study?
a study to make sure the benefits of hosting an event outweigh the costs
What is activation?
A deliberate strategy to garner optimum opportunities to connect with your audience and your sponsor
What is a contingency plan?
Alternative plans you develop to tackle uncontrollable, but foreseeable events
What are the 6 sources of power?
Reward, coercive, legitimate, referent, expert, and informational
When do event organizers face a cash flow problem?
When they have to pay their vendors but don't know where they will get the funds to do so
What is a bid document?
What are the five aspects of the promotional mix?
Advertising, personal selling, sponsorship, sales promotions, and publicity
What is a Gantt chart?
Provides a visual of how tasks are scheduled over time