Communication Foundations
This is the most frequently used form of communication, where an individual is both the sender and receiver of messages.
What is intrapersonal communication?
A basketball player slapping hands with a teammate after a score is an example of this form of communication through touch.
What is Haptics?
Effective campaigns must be this way: straightforward, clear, and consistent in their design and messages.
What is straightforward, clear, and consistent?
Providing consumers with access to information rather than overload on a team's website relates most directly to recognizing the importance of this.
What is Structure?
The power of radio as a sport medium lies in its low cost, simple technology, and this factor relating to audience experience.
What is intimacy and prevalence in culture?
This type of communication is defined as a spontaneous, informal, and unstructured conversation between two people, such as a coach and a single athlete.
What is interpersonal communication?
A manager consciously lowering the pitch and volume of their voice during tense negotiations is categorized as this element of nonverbal communication.
What is Vocalics?
This element of the sport product—the actual game or match—is generally considered to be outside the sport marketer's direct control.
What is the competition or on-field product?
This is a quality of a sport website that determines how well a consumer can use its functionality with ease.
What is Usability?
This is the primary term for the modern journalistic job activity of telling stories using words, pictures, video, and audio across different platforms.
What is multiple convergence?
This is the practice a marketing professional is using when coordinating all advertisements, PR, and social media to ensure they project the same consistent brand image.
What is Integrated Marketing Communication (IMC)?
When a PR official carefully selects words in a press release to convey facts, they are primarily using language for this function
What is to facilitate the exchange of information?
A major goal of a corporate partner when performing activation is to encourage consumers to do this.
What is associate the sponsoring company with the sport entity?
This fan activity is cited as a significant indicator of the importance of new media in sport consumption.
What is engaging with sport organizations and other fans on social media?
A target market is a segment of consumers defined by these three qualities: having like characteristics, possessing purchasing power, and possessing this willingness.
What is willingness to purchase the product?
This all-encompassing concept is the coordination of various marketing and communication methods into a single, consistent message to consumers.
What is Integrated Marketing Communication (IMC)?
This is an individual's unique meaning applied to a word, which may differ from its generally accepted definition.
What is connotative meaning?
This is the specific promotion by a corporate partner of its association with a sport entity.
What is Activation?
This is the key benefit for a professional sport team using social media, as opposed to traditional media, because it allows them to bypass gatekeepers.
What is the opportunity to communicate directly to fans?
This term refers to the added value a specific brand name contributes to a product, cultivating loyalty and repeat purchasing among consumers.
What is Brand Equity?
This component of the SSCM includes areas like Sport Mass Media and Social Media in Sport.
What is Component II: Mediated Communication in Sport?
This element of nonverbal communication is concerned with the use of space, including territoriality and interpersonal distance.
What is proxemics?
The challenging characteristics of the sport product that refer to it being consumed at the moment of production and unable to be saved for later
What is perishable?
This is the unique factor that makes the internet different from traditional media in its engagement with consumers.
What is Interactivity?
When media ownership concentrates into the hands of a few large companies, such as when six corporations owned 90% of US media, this trend is known as this.
What is Corporate Consolidation?