Communication Foundations
This form of communication is the most frequently used because it involves internal dialogue and brainstorming.
What is intrapersonal communication?
Along with Proxemics and Vocalics, this form of communication is used nonverbally through body motion (gestures, expressions, posture).
What is Kinesics?
When the same ad message is presented multiple times across various media, the marketer is using this strategy.
What is repetition?
Website designers should include scannable text and this to ensure effective communication.
What are key words?
The growth of this format, including podcasts, has been a key factor in extending the reach and relevance of radio.
What is the all-sport radio format?
The process is described as dyadic and non-mediated, where individuals share the roles of sender and receiver.
What is interpersonal communication?
These nonverbal aspects of speech include tone of voice, talk speed, volume, and intonation.
What are Vocalics?
Because it is outside the marketer's control, this product characteristic means demand can fluctuate dramatically and is inconsistent and unpredictable.
What is the appeal of the sport product?
Usable websites must serve a distinct purpose, be functional, and meet this basic requirement for the consumer.
What is the ability to use features with ease?
This concept involves words, pictures, videos, and audio existing across both legacy and digital platforms.
What is media convergence?
The SSCM is built on communication theories organized into genres, such as structural, functional, and this third category that focuses on the individual.
What is Cognitive-Behavioral?
The dimensions of context—physical, social-psychological, and temporal—influence this communication environment.
What is Context?
This quality of the sport product means that inventory rarely exists and that consumers must use it immediately or it is lost.
What is perishability?
The Internet allows consumers to be actively engaged in this process, making it key to the new media.
What is interactivity?
The increase in corporate consolidation is often attributed to this financial reason.
What is the consolidation of financial resources (or financial reasons)?
Sport advertising campaigns needs to illustrate the benefits of the product and feature the sport productto be this.
What is effective?
This level of meaning focuses on how words are grouped together, such as when crafting a sentence.
What is syntactics?
This strategy assists a sponsoring entity in enhancing and reinforcing its brand image after the sponsorship agreement is signed.
What is Activation?
The use of this platform by a sport entity eliminates the need to rely on traditional media like newspapers and television.
What is social media (or emerging media)?
When cultivating loyalty and repeat purchasing among sport consumers, marketers are trying to enhance this value.
What is Brand Equity?
The principle that guides a business to be responsive to the online needs and preferences of consumers is a key focus of this concept.
What is Integrated Marketing Communication?
Beyond simply facilitating information, language can be used to influence, control, persuade, and engage in this higher-level communication about communication itself.
What is metacommunication?
When a sponsor achieves this objective, it increases identification levels among fans of the sport entity.
What is to enhance the brand image?
This growing trend, which include a simulated draft and assigned point values, helps maintain or even build new friendships through camaraderie and online interaction regarding.
What are Online Fantasy Sports Games?
Advertising strategies should focus on reaching consumers based on their demographics, psychographics, and this usage behavior.
What is product and media usage?