Pro/International Sport
MLB
Entry level resume order
4 P's of Marketing
Price, place, promotion, product
Dallas Cowboys
Video board
More demanded than supplied
Market shortage
Revenue sources (2 of 4)
media contracts, gate receipts, licensing and merchandising, sponsorship
Effectiveness vs. Efficiency
achieving goals vs. achieving goals with minimal resources
3 effects of mass media
Uses and gratification, agenda setting, innovation, diffusion of information, modeling, cultivation
Response to an unfulfilled need
Motive
Basic economic principle facing all orgs
Scarcity
A process used to negotiate work terms between owners and athletes
Collective bargaining
3 types of sport organizations (categories)
Public, nonprofit, commercial
Intangible and cannot be bought
Reputation
3 motivations for participation
Achievement, social, mastery
3 prongs of Title IX
proportionality, history of expansion, interests and abilities
Footballs most dangerous rivalry (region or religion difference)
Celtics (Catholics, Irish scots) vs. Rangers (Protestants, Native scots-british)
Myths in the sport industry (3)
•A sport management degree is a ticket to success.
•It’s not who you know but, what you know.
•Most employment opportunities are in Professional Sport or Division I Intercollegiate Sport.
•Sport management jobs are glamorous and exciting.
•Sport management pays well
Why is sport marketing unique (3 reasons)
Intangible
Emotions
Subjective
Socially consumed
Produced and consumed simultaneously
Inconsistent and unpredictable
3 motivations for spectating sport
diversion, desire for drama and excitement, economic gain, eustress, Birging, aesthetic, sense of belonging, time with friends and family.
Duty, breach of duty, proximate cause, damages
5 olympic organizations talked about in class
IOC, NGB, NOC, OOC, Paralympics
4 steps to a plan
1.Identify goals, objectives, mission
2.Determine strategic objectives (SWOT Analysis)
3.Identify resources required
4.Establish timeline/milestones
Concepts of communication theory (3 of the 5)
2 types of market segmentation
Demographics, psychographics, purchasing behavior, preferred benefits
Point of crossing of supply and demand