Quantitative
Qualitative
Analytics in Fan Engagement
KPIs and Performance Analytics
Team Cohesion and Analytics
100

Using statistical methods to analyze numerical data is commonly known as this

What is Quantitative Data?

100

Collecting non-numerical data through observations and interviews

What is Qualitative Data?

100

The interaction and emotional
connection between fans and
a sports team or organization

What is fan engagement?

100

speed, distance, and heart rate are known as what kind of metrics

WHAT ARE OBJECTIVE METRICS?

100

This NBA team was highlighted as an example of high cohesion leading to championships

What are the Golden State Warriors?

200

Counts or whole
numbers (e.g., number of goals,
turnovers) are known as these

WHAT ARE DISCRETE DATA POINTS?

200

This type of qualitative data collection allow for deeper insights into fan preferences and behaviors in a group setting

What is a focus group?

200

Engaged fans are more likely to be repeat customers
and support the team through highs and lows refers to this concept

What is fan loyalty?

200

These are measurable values that show
how well athletes or teams
are performing

WHAT ARE KPIs?

200

Teams with high cohesion typically show this under pressure, allowing them to maintain focus and performance.

What is better decision making?

300

Measurable
quantities (e.g., speed in meters per
second, player height)

WHAT ARE CONTINUOUS DATA POINTS?

300

These one-on-one types of qualitative analysis helps to understand experiences and perspectives

What are interviews?

300

Halftime shows, fan zones,
and real-time polling are examples of this

What is in-stadium engagement?

300

plus-minus numbers in basketball are known as this

WHAT ARE EFFICIENCY METRICS?

300

Analytics helps identify which combinations of players perform best together. What is this called?

What is player-pairing analysis?

400

This type of data collection method can collect large amounts of data on player or fan opinion

WHAT ARE SURVEYS?

400

This type of analysis identifies common themes from qualitative data

What is Thematic Analysis?

400

This type of analysis is performed by using tools to
gauge positive and negative reactions from fan feedback

What is fan sentiment analysis?

400

Focus
duration, reaction time is known as what?

WHAT ARE MENTAL METRICS?

400

this type of communication is why measuring cohesion with analytics often difficult?

What is interpersonal communication?

500

This summarizes and organizes characteristics of a data set

What is descriptive Statistics?

500

WHEN A RESEARCHER IS INVOLVED WITH AN ACTIVITY WHEN COLLECTING DATA HE/SHE IS CALLED THIS

What is a participant observer?

500

THIS PRO TEAM USES THE 12TH MAN FAN EXPERIENCE PROGRAM TO INCREASE ENGAGMENT AT GAMES

WHO ARE THE SEATTLE SEAHAWKS?

500

This breaks down techniques, KPIs and form frame-by-frame

What is video analysis?

500

This type of leader inspires players and assists in achieving strong team cohesion

What is a Transformational leader?