Terminology
A temporary position offered by an organization to provide practical work experience to individuals, typically students or recent graduates.
What is an Internship?
The color typically representing a morally questionable situation.
What is Gray?
An event that typically takes place annually, celebrating a person's life.
What is a birthday?
These individuals consume sports by participating in them, rather than just watching or attending events.
What is a participatory consumer?
The number of years apart each Olympic Games is held.
What is 4 years?
Selling tickets for an entire series of events or performances. These ticket holders can receive benefits such as guaranteed seating, discounted prices, exclusive access, and additional perks.
What are season tickets or season passes?
The annual event Taylor was trying to reschedule for her friend's wedding. Yearly event planning for major events is common within sport marketing departments.
What is a marathon?
An event that takes place in order to celebrate people's legal and social commitment to one another.
What is a wedding?
These individuals have a minimal level of engagement with sports and may only occasionally watch games or purchase merchandise.
What is a casual consumer?
The two types of sporting events held in alternating years, often times during two different weather conditions.
What are the Summer and Winter Olympics?
Reasons for buying that involve an appeal to the customer’s feelings or nostalgia.
What is an Emotional Motive?
Moral principles that govern a person's behavior or the conducting of an activity, determining if it is right or wrong.
What are ethics?
An event that takes place at Shelby High School each year, involving baseball competitions from teams around the United States.
What is the World Series?
These individuals consume sports content online, through streaming platforms, social media, and other digital channels.
What is a digital consumer?
Specific event(s) or circumstance(s) that may prevent people from Olympics going to the Olympics.
What are war, disease, and lack of money?
A motivation to take actions that lead to tangible or intangible rewards.
The unlawful act of transporting or coercing people in order to benefit from their work or service, typically in the form of forced labor or bodily exploitation.
What is human trafficking?
What is the Super Bowl?
These individuals are loyal to a specific team or athlete and will purchase merchandise and other products associated with that team or athlete.
What is a brand loyal consumer?
Two comparable categories of reasons why the Olympics are both good and bad for host cities (think of lists people make when thinking through a difficult decision).
What is a list of Pros and Cons?
Relates to taxation, public revenues, or public debt
What is Fiscal?
What a city is called when having a global event takes place within and around the city limits, often displacing local peoples causing increased strain on finances and traffic.
What is a Host City?
Events that take place seasonally or throughout-the-year involving groups of people coordinating competitions, often involving spectators and requiring extensive organization ahead of time.
What is a sporting event?
These individuals primarily consume sports by watching games or attending events, rather than participating in sports themselves.
What is a spectator consumer?
Similar to a popular greeting card company, the Olympics is considered a _______ Sport Event?
What is Hallmark?