Back up 3.01 & 3.02 (S&E II)

Promotion Mix

100

One of the 4 "P's" of Marketing that tells customers about a company's good and/or services that persuades them to buy or form an opinion

Promotion

200

Nonpersonal presentation of ideas, goods, or services that is NOT PAID for by the company or individual that benefits from or is harmed by it.

Publicity

300

Any paid form of nonpersonal presentations of goods and/or services. Examples would be TV commercials, online, newspaper and magazine promotions. 

Advertising

400

The form of promotion that determines clients needs and wants and responds through planned, personalize communication that enhances future business opportunities.

Personal Selling

500

promotional activities other than advertising, personal selling, and publicity that STIMULATES customer purchases.

Sales Promotion

Sponsorships

100

Sponsor for the Charlotte Hornets jerseys. From Greenville, NC. Famous YouTuber

Mr. Beast

200

The amount of money a company/person gets in return based off of their initial investment.

Return on Investment

300

Sponsors who have sole rights to any merchandising or marketing activities during an event.

Sponsorship Exclusivity

400

Players, Teams, Leagues in sponsorship terms are known as 

Sports Entities

500

A binding legal contract that outlines the agreement of the sponsorship.

Sponsorship Proposal