Target Market II
Target Market I
The Super Bowl Performers
NFL Trivia
100
If a customer has an unfulfilled desire and is financially able and willing to satisfy that desire. They are considered what?
A Market
100
This week's intro video was a Pepsi Halftime performance with these artists...Who is missing?
Mary J. Blige, Eminem, Dr. Dre, Kendrick Lamar
Snoop Dogg
100
This Super Bowl was played between the Seahawks and the Patriots. Who was the headline artist?
Bad Bunny
100
How many points is a touchdown worth?
6 Points
200
Identifying and selecting a particular group of customers a business seeks to attract.
Target Market
200
Identifying and selecting people based on age, gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
200
This Super Bowl was played between the Rams and the Bengals. Who was the headline performer?
Dr. Dre
200
This position is often called the “field general” on the football field.
Quarterback
300
This marketing communicates to a large audience also called "Undifferentiated Marketing"
Mass Marketing
300
Identifying and selecting people based on location - regions, states, neighborhoods, cities
Geographic Segmentation
300
This Super Bowl was played between the Eagles and the Chiefs. The Eagles won the game. Who was the headline performer?
Kendrick Lamar
300
This event determines the order of selecting college players.
NFL Draft
400
The division of a total market into smaller, more specific groups/categories
Segment Marketing
400
Identifying and selecting people based on lifestyle, personality, interest,values
Psychographic Segmentation
400
This Super Bowl was played between the Eagles and the Chiefs. The Chiefs won the game. Who was the headline performer?
Rihanna
400
The NFL regular season currently consists of this many games per team.
Hint: Answer is between 15-20
17 Regular season games
500
Two types of Target Marketing Activities
Mass & Segment Marketing
500
Identifying and selecting people based on rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
500
This Super Bowl was played between the 49ers and the Chiefs. The Chiefs won the game. Who was the headline performer?
Usher
500
What Super Bowl is this?
Super Bowl 55
