Promotion Mix
Sponsorships
Sponsorship II
Official NFL Sponsors
100
One of the 4 "P's" of Marketing that tells customers about a company's good and/or services that persuades them to buy or form an opinion
Promotion
100
A type of sponsorship where sponsors share the category with other sponsors.
Hint: These are sponsors are not exclusive.
Non-exclusive Sponsor
100
A sponsor’s initial payment or investment to enter into a marketing partnership with a team, league, or event
Fees or Sponsorship Fees
100
This sub shop is known for slicing meats and cheeses fresh in front of you.
Jersey Mike's
200
Nonpersonal presentation of ideas, goods, or services that is NOT PAID for by the company or individual that benefits from or is harmed by it.
Publicity
200
A binding legal agreement that outlines the agreement of the sponsorship.
Proposal or Contract
200
Sponsors name comes after the event’s name
Example: Grand Ole Opry _______ by Humana
Presenting or Presenting Sponsorship
200
This company is known for its Hot-N-Ready food and is an official sponsor of the NFL.
Little Caesars
300
Any paid form of nonpersonal presentations of goods and/or services. Examples would be TV commercials, online, newspaper and magazine promotions.
Advertising
300
Sponsors who have sole rights to any merchandising or marketing activities and only their type of good or service is featured at an event.
Exclusivity or Exclusive Sponsors
300
Most expensive level of sponsorships. This sponsor's name could become part of the event’s name.
Example: The Delta Air Lines New Year’s Eve Gala
2 Words
Title Sponsor
300
This "Can you hear me now?" Internet Service Provider has 5G wireless capabilities.
Hint: NFL Official Wireless Service Provider
Verizon
400
The form of promotion that determines clients needs and wants and responds through planned, personalize communication that enhances future business opportunities.
Personal Selling
400
The amount of money a company/person gets in return based off of their initial investment.
Return on Investment
400
Sponsor pays part or all of its fee with the goods and services.
Ex: hockey team receives free skates from Nike as part of the company’s sponsorship fees
Value-in-kind (VIK)
400
You can “Do It Right” with this home improvement store that helps fans and pros build better spaces.
Hint: NFL's Home Improvement Sponsor
Lowe's
500
Promotional activities other than advertising, personal selling, and publicity that STIMULATES customer purchases.
Sales Promotion
500
In a sponsorship agreement, the sponsor’s assurance that its message will not get lost in sponsor clutter; the opportunity to own part of the event, such as the pregame show or the MVP award. This is called Sponsorship_________
Ownership
500
Refers to a sponsor’s investment in advertising and promoting the organization or event also known as "Exploitation".
Ex: Your sports/event organization just entered into a sponsorship agreement with Mastercard. Now Mastercard is running a nationwide ad campaign. This is called.....
Sponsorship Activation
500
Known for reliability, this car company’s slogan is “Let’s Go Places.”
Toyota
