Promotion Mix
Promotion
During this stage newer products enter the market, taking the place of existing ones. The old products are in what stage of the product life cycle?
Decline Stage
Sponsor for the Charlotte Hornets jerseys. From Greenville, NC. Famous YouTuber
Mr. Beast
People who attend games, concerts, etc.
Follow athletes or celebrities’ careers
Support is driven by tradition, attitude, and performance
Spectators/Fans
The saying that South Garner has when someone has been slacking
Titan Up!
Nonpersonal presentation of ideas, goods, or services that is NOT PAID for by the company or individual that benefits from or is harmed by it.
Publicity
Products that have unique characteristics that are prized by customers who make special efforts to obtain them.
Ex: Jewelry, medical equipment, luxury cars
Specialty Products
The amount of money a company/person gets in return based off of their initial investment.
Return on Investment
The message channels used to promote a good, service, or idea (e.g., radio, TV, newspapers, magazines, internet, social media); one of several sports/event fan bases
Media
The name of the South Garner student section
Purple Reign
Any paid form of nonpersonal presentations of goods and/or services. Examples would be TV commercials, online, newspaper and magazine promotions.
Advertising
Products that consumers do not actively seek.
Examples include life insurance, long-term health care, and funeral services.
Unsought Products
Sponsors who have sole rights to any merchandising or marketing activities during an event.
Sponsorship Exclusivity
Positive feelings toward an individual or business; an advantage that an individual or business acquires beyond the value of the goods and services provided
Goodwill
What is the name of the college readiness program South Garner just inherited?
AVID program
The form of promotion that determines clients needs and wants and responds through planned, personalize communication that enhances future business opportunities.
Personal Selling
A promotional activity that occurs when an organization provides money or resources to an event in exchange for affiliation.
Sponsorships
Players, Teams, Leagues in sponsorship terms are known as
Sports Entities
The audience or intended recipients of a public relations message; the sports/event fan bases
Publics (Community Organizations/Groups)
What year did South Garner officially open?
2018
promotional activities other than advertising, personal selling, and publicity that STIMULATES customer purchases.
Sales Promotion
Promotional techniques that are unconventional, low cost, and focused on attracting attention.
Ex: street art, product ambassadors, and images placed on everyday objects,
Guerilla Marketing
A binding legal contract that outlines the agreement of the sponsorship.
Sponsorship Proposal/Contract
A function of business designed to establish and maintain positive relationships between the business and its various publics, or fan bases
Public Relations
What does WICOR stand for at South Garner
Writing, Inquiry, Collaboration, Organization, Reading