Sport and Event Marketing Rd. 1

Value and Impact

100

Value = Benefits - (Price + Hassle) is commonly referred to as this

The Value Equation

200

True or False: The games matter

False

300

In a SWOT analysis... the S, W, O, and T stand for this.

Strengths, Weaknesses, Opportunities, Threats

400

Spending on an event that goes straight to the event, venue, or team is this type of impact.

Direct Impact

500

When employees get paid and spend their wages at business in the area, it is considered this type of impact. 

Induced Impact

Market Segmentation and Research

100

This type of market segmentation is based on the area that people live in and around

Geographic

200

The market segmentation that deals with income, race, ethnicity, marital status, and gender.

Demographic

300

This is data collected by outside sources and is not owned by the organization

External data

400

Data that deals with numbers, percentages, and numerical statistics

Quantitative data

500

Processed and analyzed data that gives valuable insight on the market

Marketing information

Logos and Branding

100

A name, term, or symbol that defines one seller's goods and services from another

Brand

200

A type of logo that spells out a business name, typically in a licensed font

Wordmark

300

A logo that is traditionally in the shape of a circle is called this

Roundel

400

This is the highest degree of brand loyalty

Brand insistence

500

CC0000 and 231F20 are examples of this kind of color tool

Hex Codes

Branding and Sponsorship

100

The R-in-a-circle mark beside logos stands for this type of trademark

Registered trademark

200

True or False: Every sponsorship must involve the exchange of money

False

300

The sponsor that pays the most money and gets the most exposure for an event is typically called this

Presenting sponsor

400

In NASCAR, which sponsor controls the color scheme of the car?

Hood sponsor

500

This is the set of different tools that we use in advertising for an event or team

Promotional mix

Miscellaneous

100

The wild, wacky and different things that you do in marketing

Guerrilla marketing

200

This is what we call the attention-grabbing opening part of a radio ad

Hook

300

This school spent over $2 million in 2015 to define what their school color was

University of North Carolina

400

This is what we sell in sport & event marketing... the ability to make these.

Memories

500

What is considered the most important televised moment in the history of American sports?

"The Miracle on Ice" (1980 US Olympic hockey team's win over the Soviet Union)