Disabilities and Sport
There is little or no media coverage, media reports events as social rather than focusing on athletic development, media makes disabled athletes feel like outsiders, media may focus on the athletes medical condition and how they have overcome it (the supercrip).
What is the difference in media coverage for disability in sport?
$145.3 Billion
What is the global sports revenue by 2015?
Football games on Fox, CBS, and ABC.
What are examples of media rights?
The Olympic Games, FIFA World Cup, the Rugby World Cup, the Copa America, the IAAF World Championships
What are mega sporting events?
Used to protect an athlete and/or organizations image and reputation from adverse out comes.
What is sport crisis communication
It connects athletes with disabilities together. The platforms allow for discussions on important issues. Athletes are able to frame their own stories.
What is new medias effect on disability and sport?
Specifying a target market, asking questions about that target market. This will help the organization make important decisions about that target market and how to best serve them.
What is the sport marketing strategy?
Mass media earning exclusive rights to cover a particular sporting activity over a specific period in exchange for cash or other compensation.
What are media rights?
New media technology, promotional opportunities for the host, and internal development opportunities
What are the three key factors in hosting and participating in a mega sporting event?
Athletes stand to lose sponsorship if they encounter crisis. Textbook example of this happening.
Who is American Swimmer Ryan Lochte.
Media coverage for the Paralympics
What is less media coverage, use of the supercrip method, and turns it into a not serious international sporting event.
Advertising, Personal selling, Sales, and Public relations
What are the aspects of sport promotion?
By selling advertising spots.
What is the way a media group makes a profit on an event after gaining the rights to it?
1. Recognized as having physical qualities to play at an elite level.
2. The athlete then preforms heroic acts that fulfill initial expectations.
3. The mass media become involved. Hero begins to solidify.
4. Athlete retires from peak competition. Commemoration/celebration of the athlete takes place.
5. Athlete reaches cult status.
What is the development of a sport hero?
Shaping new and/or reinforcing existing attitudes about a company’s products or services. A way to differentiate company’s products from those of close competition. A way to showcase product attributes of the company. A strategy to counter budget advantages of competitors, particularly in advertising. A way to participate in business-to-business marketing.
What are reasons companies sponsor sport?
$155 Million
What is the amount of money companies spend on advertising during the super bowl?
Concussions changing health communication in sport
What Health professionals working more closely with athletes, coaches, and organizations to make them aware of concussions, how to spot them, and how to treat them.
An athlete who is wildly known and celebrated, but this does not require the athlete to be a hero.
What is a sport celebrity?
When an athlete’s performance is described by the media as residing within the scope and expectation of the ability of a particular gender group. Example: Player of the Year and Women’s Player of the Year.
What is gender marking?
Media reports and views of ones ethnic group to be inherently superior to others. Media focuses on the identity of the athlete rather than their accomplishments
What is ethnocentrism reflected in media coverage of sport?
Helps fans group together based on their preferences. For example: Hashtags. Fans of the same team can use the same hashtag to communicate with one another.
What is social media helping sport fans with their identity?
Creates social interactions for all its participants.
What is Fantasy sport?
Athletes believe they are communicating toughness.
What is playing through an injury?