Nature of Sports Marketing
Participants who watch the event
Spectators
Customers who have the same needs that are in the same specific market
Target Market
Symbol used on social media that helps categorize and track content
#Hashtag
Something that can be verified or proven
Fact
The people who buy from the businesses.
Customers
Data that already exist. Second hand information.
Secondary Data
Businesses who pay to have their name associated with the event.
Sponsors
Gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
Going green, recycling, solar energy, reusing product are examples of what trend in sports
Sustainability and Eco-Friendliness
Approximations or educated guesses
Estimates
People who work for a company who keep up with the company’s current and potential customers. They find out what customers want?
Salespeople
Collected for the specific research project at hand (ORIGINAL INFORMATION)
Primary Data
ESPN, The Athletic, FS1 Sports
Sports News or Sports Information
regions, states, neighborhoods, cities
Geographic Segmentation
Mental health, food and nutrition, technology in sports, well-being Events are examples of what trend in sports
Health & Wellness
Forecast about the future
The contest between organizations that provide similar products or services or that target the same audience of consumers.
Competition/Competitors
The two types of Secondary Data
Internal and External Data
Tangible things you buy at events, Apparel, Memorabilia
Sporting Goods
Lifestyle, personality, interest, activities
Psychographic Segementation
Women's sports, para sports, minority hiring in management are examples of what trend in sports.
Inclusive and Diversity in sports
The Four "P's" of Marketing - Product, Place, Price, Promotion. What are the Four P's of Marketing called...
Marketing Mix
People who bring products to the companies. They help businesses get what they need to run the business.
Suppliers/Distributors
What are two types of primary data
Qualitative and Quantitative Data
It's Intangible and Perishable. Also known as the "Game Experience"
Sporting Events
Rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
Athlete stance, political awareness, cause related marketing are examples of what trend in sports.
Social Justice and Activism
Specific, Measurable, Attainable, Realistic, Timely is called what type of goal?
SMART Goal
Current events, industry specific information.
-Ex: Social Media, Magazines, etc...
News, online publications, blogs, and trade journals.
Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
Market Research