Data Sources
The people who buy from the businesses.
Customers
Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
Market Research
This HBCU’s motto is “Eagle Pride” and it shares a rivalry with NC A&T
North Carolina Central University
This university is the oldest public university in North Carolina. Known as the Tarheel State, Home of Michael Jordan.
University of North Carolina at Chapel Hill
People who work for a company who keep up with the company’s current and potential customers. They find out what customers want?
Salespeople
Data that already exist outside the research study
Secondary Data
Raleigh HBCU is the first historically Black university in the Southern United States.
Shaw University
This prestigious private university is known for its Blue color and strong medical programs.
Duke University
The contest between organizations that provide similar products or services or that target the same audience of consumers.
Competition/Competitors
Collected for the specific research project at hand
The largest HBCU in North Carolina
North Carolina A&T
Based in Greensboro, and has a Spartan mascot.
UNCG or UNC Greensboro
People who bring products to the companies. They help businesses get what they need to run the business.
Suppliers/Distributors/Vendors
Two types of Secondary Data
Internal and External Data
"Located in central North Carolina, this HBCUs mascot is the Red Ram, and it is known for its excellent healthcare and nursing programs."
Winston Salem State University
This mountain school is known for its sustainability programs and Mountaineer pride.
Appalachian State University
Current events, industry specific information.
-Ex: Social Media, Magazines, etc...
News, online publications, blogs, and trade journals.
Two types of Primary Data
Quantitative and Qualitative
HBCU in Raleigh was founded by the Episcopal Church in 1867 and its mascot is the Falcons
St. Augustine University
This private school near Charlotte, has a strong liberal arts reputation and was home to NBA star Stephen Curry.
Davidson College