Data Sources
Marketing Research I
(Type of Data)
(Type of Data)
HBCU Colleges
NC Colleges
100
The people who buy from the businesses.
Customers
100
Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern.
Market Research
100
This HBCU’s motto is “Eagle Pride” and it shares a rivalry with NC A&T.
North Carolina Central University
100
This university is the oldest public university in North Carolina.
University of North Carolina at Chapel Hill
200
People who work for a company who keep up with the company’s current and potential customers. They find out what customers want?
Salespeople
200
Data that already exist outside the research study
Secondary Data
200
Located in Raleigh this HBCUs mascot is a bear.
Shaw University
200
This prestigious private university is known for its strong medical programs.
Duke University
300
The contest between organizations that provide similar products or services or that target the same audience of consumers.
Competitors
300
Collected for the specific research project at hand
Primary Data
300
The largest HBCU in North Carolina.
North Carolina A&T
300
Based in Greensboro, and has a Spartan mascot.
UNC Greensboro
400
People who bring products to the companies. They help businesses get what they need to run the business.
Suppliers/Distributors/Vendors
400
Two types of Secondary Data
Internal and External Data
400
"Located in central North Carolina, this HBCUs mascot is the Rams, and it is known for its excellent healthcare and nursing programs."
Winston Salem State University
400
This private school near Charlotte, has a strong liberal arts reputation and was home to NBA star Stephen Curry.
Davidson College
500
Current events, industry specific information.
-Ex: Social Media, Magazines, etc...
News, online publications, blogs, and trade journals.
500
Two types of Primary Data
Quantitative and Qualitative Data
500
HBCU located in Charlotte. School mascot is a Golden Bulls and its colors are blue and gold.
Johnson C. Smith University
500
This mountain school is known for its sustainability programs and Mountaineer pride.
Appalachian State University
