Data
Something that can be verified or proven
Fact
The people who buy from the businesses.
Customers
Data that already exist. Second hand information.
Secondary Data
These following items below are examples of?
Ocean Kayaking
Little League baseball
High school track meet
College wrestling
Pro hockey
The X Games
Sporting Events
Home of the New York Knicks NBA Basketball Team
Madison Square Garden
Approximations or educated guesses
Estimates
People who work for a company who keep up with the company’s current and potential customers. They find out what customers want?
Salespeople
Collected for the specific research project at hand (ORIGINAL INFORMATION)
Primary Data
Essential component of sports, a big time _____ can add value to a sport product. These are the people you come to see!
Arena of the Duke Blue Devils College Basketball Team
Cameron Indoor Stadium
Forecast about the future
The contest between organizations that provide similar products or services or that target the same audience of consumers.
Competition/Competitors
The two types of Secondary Data
Internal and External Data
The setting of the sporting event is called the
Venue
Home of the NFL Dallas Cowboys Football Stadium
AT&T Stadium
The Four "P's" of Marketing - Product, Place, Price, Promotion. What are the Four P's of Marketing called...
Marketing Mix
People who bring products to the companies. They help businesses get what they need to run the business.
Suppliers/Distributors
What are two types of primary data
Qualitative and Quantitative Data
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Lessons
Camps/Clinics
Fitness classes
Athletic training
Sporting Services
College Football Stadium known as the "Big House". Team is in the Big Ten Conference
Michigan Wolverines
Specific, Measurable, Attainable, Realistic, Timely is called what type of goal?
SMART Goal
Current events, industry specific information.
-Ex: Social Media, Magazines, etc...
News, online publications, blogs, and trade journals.
Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
Market Research
Covers the broadcasting and reporting of sports in the media:
Televised shows
Radio broadcasts
Newspapers/Magazines
Internet/Social media
Sporting Media
Home of the NFL Green Bay Packers Football Team