Data Sources
The people who buy from the businesses.
Customers
Data that already exist. Second hand information.
Secondary Data
These following items below are examples of?
Ocean Kayaking
Little League baseball
High school track meet
College wrestling
Pro hockey
The X Games
Sporting Events
The degree of excellence of a good or service—how good it is
Quality
Home of the New York Knicks NBA Basketball Team
Madison Square Garden
This athlete is the coach for the Colorado Buffaloes football team. He was a football and baseball player.
Deion Sanders
People who work for a company who keep up with the company’s current and potential customers. They find out what customers want?
Salespeople
Collected for the specific research project at hand (ORIGINAL INFORMATION)
Primary Data
Essential component of sports, a big time _____ can add value to a sport product. These are the people you come to see!
Athletes
A product’s ability to deliver the same level of quality and satisfaction time and time again
Consistency
Home of the Dallas Cowboys: Stadium is named after a Cell Phone Provider
AT&T Stadium
One of the greatest sprinters of all time, renowned for his record-breaking performances in the 100m and 200m sprints. From Jamaica endorses Puma
The contest between organizations that provide similar products or services or that target the same audience of consumers.
Competition/Competitors
The two types of Secondary Data
Internal and External Data
The setting of the sporting event is called the
Venue
All the combined impressions and experiences associated with a particular company, good, or service
Brand or Branding
Deion Sanders coaches for the University of Colorado Buffaloes! What is the name of their Stadium?
an American swimmer, who is the most-decorated athlete in Olympic history with 28 medals, which include a record 23 gold.
People who bring products to the companies. They help businesses get what they need to run the business.
Suppliers/Distributors
What are two types of primary data
Qualitative and Quantitative Data
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Lessons
Camps/Clinics
Fitness classes
Athletic training
Sporting Services
A product’s ability to withstand being stored. Once the event takes place it's gone forever
Perishability
College Football Stadium known as the "Big House". Team is in the Big Ten Conference
Michigan Wolverines
This USC freshman phenom led the nation in scoring during the 2023–24 season, broke multiple freshman records, and helped bring national spotlight back to West Coast women’s hoops.
JuJu Watkins
Current events, industry specific information.
-Ex: Social Media, Magazines, etc...
News, online publications, blogs, and trade journals.
Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
Market Research
Covers the broadcasting and reporting of sports in the media:
Televised shows
Radio broadcasts
Newspapers/Magazines
Internet/Social media
Sporting Media
Offering consumers a discount for purchasing products that otherwise would go to waste
Ex: As a concert gets closer the prices go down
Smoothing.
The 2025 NFL Draft is taking place at this Field.
Home of the NFL Green Bay Packers Football Team
Lambeau Field
This WWE Superstar secured his record-breaking 17th World Championship by defeating Cody Rhodes at WrestleMania 41 in Las Vegas on April 20, 2025.
John Cena