Celebrity Endorsements
Known for his hit album "Views," this artist is also a major figure in the world of endorsements, including deals with Sprite, Nike and Virginia Black whiskey.
Hint: OVO
Drake or Aubrey Graham
This soft drink giant sponsors Lionel Messi and uses the slogan “Open Happiness.”
Coca-Cola
Sponsorship brand recognition, Useful for Business to Business (B2B) marketing, Exclusivity, and Perks.
- These are the what of sponsorships?
Benefits
The provision of financial or other support to an entity in exchange for public exposure
Sponsorship
How many holes are there in a standard round of golf?
18 holes
Well-known person who approves, promotes, or supports a good or service, usually for pay
Celebrity Endorser or Endorser
This professional golfer has been endorsed by Titleist and Rolex.
Tiger Woods
This gaming company sponsors esports teams and features games like FIFA and Madden.
EA Sports
A contract agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event
Exclusivity or Exclusive Partner
What professional sport was the focal point of this week's lesson. This sport is big on sponsorships
NASCAR
What’s the only country to play in every FIFA World Cup?
Flag is green, yellow, and blue
Brazil
A statement by an identified user of a product proclaiming the benefits received from the use of the product
Testimonial or Testimony
This iconic rapper promotes his own line of headphones and has had deals with companies like Chrysler.
Dr. Dre or Beats by Dre
This credit card company partners with MLB and uses the tagline “What’s in your wallet?”
Capital One
This sponsorship risk occurs when there are too many sponsors.
Sponsorship Clutter
An athlete, team, league, or event on a local, regional, national, or international level
Sports Entity
What sport is known as “the beautiful game”?
What is soccer
a person who seeks to promote the welfare of others, typically through the donation of money, resources, or time to charitable causes.
Philanthropist
This NFL quarterback is a long-time spokesperson for Subway and has a partnership with Nationwide Insurance.
Hint:He has a younger brother that has retired from the NFL as a quarterback.
Peyton Manning
This ride-sharing app was a sponsor of the NFL and various MLB teams.
Uber
What was the name of the cell phone company that was advertised in this weeks video?
A promotional technique whereby a non-sponsoring business tries to associate with an event to gain recognition as a sponsor
Ambush Marketing
In what year did women first compete in Olympic boxing?
Between 2010 and 2015
A government regulatory agency that administers and enforces antitrust laws to prevent price fixing and to prohibit unfair competitive practices.
Federal Trade Commission (FTC)
This young tennis sensation, who reached the U.S. Open final at just 16, has endorsement deals with brands like New Balance and Rolex.
Coco Gauff
This luxury automaker (car brand) is the sponsor of the US Open tennis tournament.
Hint: Slogan is "Experience Amazing"
Lexus
RFK Nascar racer that was featured in this weeks presentation.
Brad Keselowski
The most expensive level of sponsorship.
Hint: This sponsor name could become part of the event’s name
Title Sponsorship or Title Sponsor
This U.S. city has teams in all four major sports (NFL, NBA, MLB, NHL).
Hint: Northeast city
Philadelpia