Sport Licensing

Definitions

100

The rights-holder of the name, logo, or trademark

Licensor

200

The company paying for the permission to use the name, logo, or trademark. Well-known examples include Nike, Reebok, Adidas, Sony, Nintendo, and Sega

Licensee

300

The permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee, also called a royalty

Licensing

Examples

100

Which University was shown as an example of Sport Licensing in a college? 

Hint: They had back to back Rose Bowl Appearances

University of Wisconsin 

200

Name one example used in our presentation that represented licensee

Video Games:
NCA Football 13
OR
Madden 25
OR
Basketball Video Game

300

Name one example used in our presentation that represents licensor

NFL
OR
NASCAR
OR
The Walt Disney Company
OR
Cartoon Network
OR
ASCAP
OR
HIT

Random

100

Which professional sport had the highest percentage of licensing

NFL

200

Name one example of a frequently produced product from licensees that we named in our presentation

Footwear
OR
Home Goods
OR
Apparel
OR
FRAGRANCE
OR
EYEGLASSES

300

What does licensing success depend on?

The successes of retailers and the licensee