Careers & Positions 1
Manages the public image, reputation, and media communications for athletes, teams, or sporting organizations.
What is Public Relations Manager
The promotion of products and services through sporting events and sports teams.
What is Sport Marketing/Advertising
Creating a unique, emotional identity for teams, athletes, or organizations to build fan loyalty, differentiate from competitors, and drive revenue.
What is Branding
A person who ensures that athletes and coaches have the proper gear, uniforms, and supplies needed for practices and competitions.
What is an Equipment Manager
A senior executive who oversees daily operations while guiding profitability and strategic goals.
What is a General Manager
Someone who writes about and reports on games and sports topics.
Who is a Sport Journalist
A person who oversees the department alone with fundraising, faculty development, and sports teams.
What is an Athletic Director
Someone who represents professional athlete, help them advance the business side of their careers, and help them with their contracts.
What is Sport Agent
An upper-level management professional responsible for creating and executing strategic campaigns to promote sports teams, athletes, events, or brands.
What is Sport Marketing Director
This person is responsible for managing and communicating information about a sports team or athletic program to the public and media.
What is Sport Information Director
Secures sponsors by identifying aligned brands, meeting with advertisers, and delivering sales presentations. They also maintain sponsor relationships through regular communication and performance updates.
What is an Account Manager
Involves collecting and analyzing data through statistical and quantitative methods to inform decisions and improve competitive performance in sport.
What is Sport Analytics
The most popular and in-demand (two) careers in sport management in the United States.
What is an Athletic director or Facilities and Event Coordinator