Marketing 101
What is the 4 P's
Finish the saying, we don't buy products we buy...
What are benefits
One reason why Honus Wagner's baseball card is so expensive
What is scarcity
Winner of the 2021 Grammy for Album of the Year
Who is Taylor Swift
This trait describes how recognizable someone is to a consumer
What is familiarity
In 2020, Disney released a movie based on the life of former Clemson defensive back Ray McElrathbey, who took temporary custody of his 11-year-old brother while playing football for the school in 2006. What is the name of the movie?
"Safety"
The first stage of the consumer decision making process
Need recognition
An NBA basketball (WNBA too) is regulated to have this much air pressure.
What is 7.5 to 8.5 PSI? Must be exact or between.
This process describes the movement of meaning to a product and then finally to a consumer
What is Transfer of meaning
A tide advertisement on the hood of a racecar is an example of this
What is marketing through sport
Taking kids to Chuck E Cheese is an example of this type of economy
What is experiential (or experience)
Selling the most expensive thing first to make the other purchase seem cheap or less expensive
What is the contrast principle
What is Batman's real name? (first & last)
Bruce Wayne
What is name, image and likeness
Dividing up a heterogenous market into more homogenous groups with similar wants, needs and demographic profiles
What is segmentation
A chart (X and Y access) that examines customers thoughts on brands
What is perception map
The athlete is famous for being golf's first major endorser
Who is Arnold Palmer
A lack of foresight in marketing activities
AIDA
Who is on the World's Most Expensive Sports Card After Selling for $6.6 Million?
Hint: baseball player
Honus Wagner
He was the second President of the United States
This Athlete didn't abide by the match-up hypothesis when he wore Pantyhose in an ad
Who is Joe Naismith