Show:
Sponsorship
Promotion & Paid Media
Products & Extensions
Cross Effects
Current Sports Marketing News
100
Sponsorship agreements within the sport industry commonly refer to the team, event, or sport organization as this.
What is sport property?
100
This type of promotion is represented by offering a family plan for home games in which parents and three kids get tickets, hot dogs, and soda for $30.
What is sales promotion?
100
__________ is the sport marketing term for sets or configurations of organizations linked together to deliver a product to consumers.
What is channels?
100
The five P's of sport marketing.
What are product, price, place, promotion and public relations?
100
Yesterday, this company signed endorsement deals with 15 of the NFL's Rookie Class.
Who is Nike?
200
What sort of benefit is the sponsor of the Staples Center in Los Angeles acquiring?
What are naming rights?
200
A sign on the side of a bus that tells about season tickets for the upcoming NFL football season is this type of promotion.
What is advertisement?
200
Big screens, club seating, VIP parking have been added to sport venues and have significantly enhanced the fan experience. These are called:
What are amenities?
200
Running an advertisement about the new stadium where the Newark, Delaware, minor league baseball team would play in is an example of mixing:
What is place and promotion?
200
This company is celebrating the 100th Indianapolis 500 by "giving one lucky person a chance to race against" Mario Andretti at Indianapolis Motor Speedway.
Who is Firestone Tires?
300
The right to use various designations or phrases in connection with the product, event, or facility, such as official sponsor, official supplier, official product, and presented by, creates __________ for a sponsor.
What is exclusivity?
300
The impact of signage is typically measured using ____________. Facebook, Social media accounts, advertisements, etc.
What are impressions?
300
Name three ways in which teams are distributing tickets to consumers (besides box office and snail mail).
What are partnerships with retail outlets, ticket firms, telephone systems, at-home printing and mobile devices?
300
A major league baseball team's decision to raise season-ticket prices after a poor 2013 season and not re-sign its star free agent is an example of mixing:
What is product and price?
300
Due to the recent success of this player, his shoe may pose a serious threat to Michael Jorda and his brand. Name the brand and player.
What is Under Armour, and Stephen Curry?
400
The ___________________ derived from a corporate partnership may include retail opportunities, purchase of media time, entitlement (inclusion of the sponsor name in the event or facility name),contests, endorsements, logo placement, etc.
What are sponsorship rights?
400
_________________ and _______________ are the most effective promotions in reaching and maintaining the heavy user.
What are Personal selling and special benefits?
400
Name two factors that impact external accessibility and drawing radius.
What are demographics, duration and frequency of the event, emotional commitment, perception of quality?
400
New York Stars of the old Women's Professional Basketball League (WBL) played their home games in the Iona College gymnasium in White Plains, New York, the small remote college gym hurt their image.
What is product and place?
400
Over the next six months this major company will begin sponsoring and supporting video game athletes.
What is Bud Light?
500
Name three platforms where sponsorship activation can take place.
What are social, onsite, mobile, PR, tickets, VIP Access, Media and Online?
500
Name the four types of promotion.
What are advertising
, personal selling
, publicity
, sales promotion?
500
This is the most important factor in the experience of every sport consumer, whether participant or spectator.
What is location?
500
Alabama required "donations" for the right to buy football tickets in preferred locations before informing their previous customer base. They should have called a press conference, or hired a customer service specialist to speak with all season-ticket holders.
What is price and public relations?
500
This player holds the top spot in the NFLPA top 50 player sales at the end of the '15-'16 season.
Who is Tom Brady?