Vocabulary
What are Ethics ?
A choice whether to do the right or wrong thing.
Give an example of unethical marketing.
Using false claims in advertisements
Name a example of a way to advertise.
You can advertise by flyers, posters ,ads ,commercials ,etc.
What is a Focus Group?
A small group discussion used to gather consumer feedback.
What is the main goal of branding ?
To create a recognizable identity that builds customer loyalty.
What is Brand Loyalty?
When customers consistently prefer one brand over others.
If a company sells their customers information, would that be ethical or unethical?
This would be unethical because it would lose the customers trust.
How can a brand make informed business decisions?
by gathering and analyzing data from various sources, such as market research, customer feedback, and website analytics to make informed business decisions.
What is Primary Data?
Data collected firsthand for a specific purpose.
What is Branding ?
the process of creating the brand identity of a company.
What are Analytics ?
Technology tools used to measure performance such as social media engagement.
Gatorade promoting hydration for athletes without false performance claims, would be a example ethical or unethical?
This would be an example of ethical marketing.
What's a way to gather data from consumers about preferences or opinions ?
A survey would be the tool to gather information from consumers about preferences or opinions.
What are Demographics ?
Demographics are statistical data about populations, such as age, gender or income.
How does promotion help a brand?
It informs and persuades consumers to buy or support a product.
What is Market Research?
The process of studying markets and customers to improve decision making.
If a company is hiding paid endorsements, would that be ethical or unethical?
This would be unethical.
What is a example of false advertising ?
A example of false advertising would be promoting products with misleading or untrue claims.
What is Data Analysis?
The process of collecting and interpreting data to make business decisions.
Why is marketing information management important ?
It helps businesses make data-driven decisions to target the right audience.
What is Consumer Insight?
Understanding why customers make certain purchasing decisions.
If a brand is manipulating financial records, would that be ethical or unethical?
This would be unethical because the brand is being dishonest.
What is Advertising ?
Advertising is a way to promote your product such as flyers, posters ,or even ads.
What are Public Relations?
Managing a brand's image and relationships with the public.
What is a Brand?
A name, symbol, or design that identifies a product or company and distinguishes it from other brands.