Marketing Madness
These four elements of marketing are Product, Price, Place, and Promotion
What are the 4 Ps of Marketing
This fast-food restaurant is famous for its golden arches.
What is McDonald's?
This NBA player earned the nickname "Chef Curry" because of his incredible three-point shooting
Who is Stephen Curry?
This animated movie franchise features characters named Shrek, Donkey, and Princess Fiona.
What is Shrek?
This major NFL championship game is famous for having some of the most expensive television commercials of the year.
What is the Super Bowl?
This is the specific group of consumers a business wants to reach with its products or advertising
What is a target market?
This sportswear company uses three stripes as its signature branding.
What is Adidas?
This NFL team completed the only perfect season in Super Bowl-era history, finishing 17–0 in 1972.
Who are the Miami Dolphins?
This popular Netflix series follows a group of teenagers in Hawkins, Indiana, as they investigate supernatural events.
What is Stranger Things?
This is the practice of a company paying to have its name or logo associated with a team, athlete, event, or venue.
What is sponsorship?
This marketing strategy involves dividing a larger market into smaller groups based on shared characteristics
What is market segmentation?
This insurance company uses a talking gecko as its advertising mascot.
What is GEICO?
This boxer was famously known as "The Greatest" and won an Olympic gold medal in 1960.
Who is Muhammad Ali?
This 2022 movie starring Tom Cruise became a massive box-office success and featured the return of his character Pete "Maverick" Mitchell.
What is Top Gun: Maverick?
This marketing strategy involves a company paying to have its products visibly featured in movies, television shows, or other entertainment.
What is product placement?
Nike's famous "Just Do It" phrase is an example of this short, memorable advertising statement
What is a slogan?
This drink company owns multiple professional sports teams, including Formula 1 racing teams and soccer clubs.
What is Red Bull?
This college basketball program won 10 NCAA men's national championships in a 12-year period under legendary coach John Wooden.
What is UCLA?
This television series features a chemistry teacher named Walter White who becomes involved in the illegal drug trade.
What is Breaking Bad?
This marketing tactic involves a company trying to associate itself with a major event without paying to become an official sponsor.
What is ambush marketing?
A professional basketball team charges more for courtside seats than upper-level seats because customers place different values on the experiences. This pricing approach is based on differences in this consumer concept
What is perceived value?
This company changed its name from Blue Ribbon Sports in 1971 before becoming one of the world's largest athletic apparel brands.
What is Nike?
This wrestler won four consecutive NCAA Division I national championships for Cornell University between 2010 and 2013.
Who is Kyle Dake?
This 1994 film won six Academy Awards, including Best Picture, and follows a man who experiences several major moments in American history.
What is Forrest Gump?
This type of agreement gives a company the exclusive right to have its brand name attached to a sports stadium or entertainment venue for a specified period.
What is a naming rights agreement?