An agreement which gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee.
What is licensing
100
The use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competiton
What is branding
100
A specific group of people you want to reach.
What is a target market
100
NBA 2007-2008 champions
Who are the Boston Celtics
200
A written statement that captures an organization's purpose, customer orientation and business philosophy
What is a mission statement
200
The company or the individual granting the license
What is licensor
200
A device that legally identifies ownership of a registered brand or trade name
What is trademark
200
Product, price, place and promotion
What are the 4P's of marketing/marketing mix
200
The team that has won the most World Series.
Who are the New York Yankees
300
A written document that provides direction for the marketing activities for a specific period of time.
What is a marketing plan
300
The company or individual paying for the rights to use the licensor's name or property
What is the licensee
300
Brand awareness, brand images, brand equity and brand loyalty
What is brand building
300
The process of carving out a relatively tiny part of a market that has a special need not currently being filled
What is niche marketing
300
Who has the the most sacks in history?
Who is Bruce Smith
400
The process of determining what customers want.
What is marketing research
400
Profit, Promotion, and Protection
What is the 3 P's of licensing
400
Corporate brand, product brand and store brands
What are forms of branding
400
Measurable statistics such as age, income, occupation, etc.
What is Demographic Segment
400
Who leads all coaches in playoff victories and regular season winning percentage?
Who is Phil Jackson
500
Details the financial impact of each part of the marketing plan
What is a budget
500
Auto products, housewares, furniture, apparel, food items, video games
What are licensing product categories
500
The use of a successful brand name to launch a new or modified product or service in a new market
What is Brand extension
500
Lifestyle preferences such as music lovers, city or urban dwellers, etc.