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Having appropriate data helps sport/event marketers to set goals that are
What is Realistic?
What type of competitor information is important for sport/event organizations to maintain in a database?
What is price lists?
What is a secondary source of sport/event information
What is demographic reports?
A baseball game broadcast on the radio is an example of
What is sports media?
Which of the following is an example of marketing the sport event
What is distributing information about a NASCAR race?
To know what websites and advertisements visitors see, sports and event e-marketers would check
What is Clickstream Data?
One way for the Swim and Racquet Club too obtain primary information about the quality of its facilities and the level of its services is by
What is surveying club members?
What type of marketing information might a business obtain by monitoring sales invoices?
What is customer profiles?
When a professional football expansion team is established in a community, the economic impact might result in
What is increased job creation and more consumer spending?
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
What is significant others?
Which of the following might a sport/event organization search to obtain marketing information?
What is Internet?
Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
What is to analyze product performance?
A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
What is It can be complete?
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
What is a testimony?
The National Collegiate Athletic Association (NCAA) and the Professional Golfers' Association (PGA) are examples of
What is sanctioning bodies?
What is an example of a secondary source of data that a sport/event marketer can obtain internally?
What is Sales Report?
Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
Comment cards
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
What is Government Census?
A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
What is It provides exclusivity and has potential to maximize exposure?
Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n)
Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
What is Concert Attendees?
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
What is in a proactive and systematic manner?
A sport/event organization that wants to obtain information about the population in a certain geographic location might use
What is government sources
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.
What is fiscal?
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing?
What is Ambush?