Quiz Terms 1
An individual that uses a product or service.
What is a consumer?
All individuals that are exposed to an event.
What is the audience?
The type of media outlet that uses websites or apps.
What is social media?
A measurable and tangible goal.
What is a Direct goal?
A place where an event is held.
What is a Venue?
An individual that supplies a product or service.
What is a producer?
The intermediary that markets talent and determines an athlete's worth.
What is a sports agent?
The busiest and most popular time of year to travel -- high demand
What is peak season?
A goal which can be felt but not directly measured
What is an indirect goal?
An outline of the marketing tools, strategies and resources that a company intends to use to promote a product or service.
What is a promotional plan?
The process of developing, pricing, promoting, and distributing products to satisfy customers.
What is marketing?
Identifying the wants and needs of customers and how to satisfy those wants and needs.
What is marketing concepts?
Someone who is monetarily paid for performance.
What is a professional?
A sponsorship where only one partner is promoted or allowed promotional opportunities.
What is exclusivity?
A particular group of consumers in which a product or event is aimed.
What is the target market
Transaction between a producer and a consumer.
What is an exchange?
Segmentation based on personal interest and activities.
What is psychographics ?
A drawback to sponsorship. Too many sponsors and promotions at the same time.
What is clutter?
The actual money that a company receives or brings in before expenses are taken out.
What is revenue?
A meeting given to journalists and news reporters to distribute information to the media.
What is a Press Conference?
Associating with an event to gain recognition and benefits with out being an official sponsor.
What is ambush marketing?
The group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.
What is the market?
Area in which sponsorships are classified.
What is categories?
A corporate entity which is involved with a sports property in order to gain exposure and promote their products.
What is a sponsorhip?
An annual event celebrating the opening of a sports season. Often includes a pep rally, events for the community, and the first open practice to the public.
What is Midnight Madness?