Branding
What is the main goal of branding?
to create a distinct identity that differentiates a product or company from its competitors
Ethics
moral principles that govern a person's behavior or the conducting of an activity.
The added value customers associate with a brand
Brand Equity
examples of psychographics in marketing
job,personality,music taste
What are demographics?
a particular sector of a population, as defined in terms of factors such as age, income, background
Logo
a symbol or other design adopted by an organization to identify its products, uniform, vehicles,
making sure ads tell the truth
ethical marketing
why are ethics important is sports marketing?
they build trust and protect the brand's reputation by ensuring campaigns are honest and fair
How does promotion help a brand?
increasing sales, attracting new customers, and building brand loyalty
Endorsement
a public declaration of support, a signature on a document, or an amendment to a contract
protects a slogan or logo
trademark
what is demographics in marketing
the use of statistical data about a population to target and segment audiences for marketing campaigns
What are psychographics?
psychological characteristics of a population, including their attitudes, values, beliefs, and interests
Confidentiality
the state of keeping or being kept secret or private.
choosing the right celebrity to represent your product
endorsement
what does it mean to make a ethical decision?
the process of distinguishing between concepts of right and wrong, and then choosing to do what is right
What is brand loyalty?
a customer's tendency to consistently choose one brand's products or services over competitors' alternatives
Trademark
any word, phrase, symbol, design, or a combination of these that identifies and distinguishes the source of goods or services of one party from those of others
usung surveys or data to help understand your fans
marketing information management (MIM)
What is NIL?
Name, Image, And Likeness