Sports Marketing Basics
Name 3 types of organizations (other than pro teams/leagues) where sports marketers can work
Youth/community sports, collegiate athletics, venues, fitness/recreation clubs, athletes, ESPN, Sports Illustrated, etc.
Who oversees all aspects of marketing, creates budgets, and allocates money?
Director of Marketing.
What do advertising employees create and sometimes choose?
Copy, illustrations, and media form (TV, internet, print, radio).
Like sports marketing, the field of event marketing is both _____ and _____.
Deep and broad.
Who secures corporations to sponsor an event?
Sponsorship Manager.
Give 2 examples of non-sports products being marketed through sports.
Purchasing signage at venues, TV ads during sporting events, etc.
Who manages staff, ticket allocation, sales records, press credentials, and guest passes?
Ticket Manager.
Name 4 types of sales employees in sports marketing.
Advertising sales, corporate sales, group sales, season ticket sales.
Event marketing extends beyond sports. What does it focus on more than sports marketing?
Businesses and corporate sponsorship.
Who coordinates travel schedules, hotels, meals, entertainment, and directs guests?
Hospitality Manager.
What are the two divisions under the umbrella of public relations in a sports organization?
Media relations and community relations.
Who identifies new markets and develops plans to enter them?
Market Research & Development team.
Give an example of how a sports organization might promote through media.
TV commercials, social media ads, radio spots, etc.
Give 2 examples of non-sports events where event marketers work.
Restaurant openings, product launches, charity fundraisers, book tours, conferences, concerts, fashion shows, etc.
Who assigns responsibilities to volunteers, and who manages food, beverage stands, and rides?
Volunteer Coordinator; Vendor Coordinator.
What type of promotions occur during breaks in play, like mascot races or Kiss Cam?
In-game promotions.
Who is responsible for licensing and managing souvenir sales?
Merchandising.
What is the big part of sports marketing that involves fan analysis and engagement online?
Social Media.
Why might event marketers have more opportunities than sports marketers?
They are not limited to sports and cover broader event types.
Name 3 important skills needed in sports/event marketing careers.
Competitiveness, positive attitude, problem-solving, attention to detail, leadership, creativity, negotiation, flexibility, time management, multitasking, ability to work under pressure.
What type of promotions occur as fans are entering the venue, like T-shirt Day or Hat Day?
Walk-in promotions
Who analyzes fan interests and creates digital content before, during, and after events?
Social Media Marketer.
Name 3 hallmark sporting events that provide careers in sports marketing.
Wimbledon, Olympics, Super Bowl, etc.
Event marketing and sports marketing require the same wide variety of talents and interests.
True.
Why does internship experience vital in sports and event marketing?
It is necessary to get your foot in the door for careers in the industry.