3.03
What is a Headline?
The ''title'' of the section, Most important element of an ad
What does Physcographic mean?
Someone's likes beliefs and opinions
What is Clickstream Data?
Where you can see how many people have clicked on your ad/website
What is a Subscription?
When someone signs up to receive products from a company
What is Rich Media Ad?
includes animation or video and have more complex user interaction
What is a Copy?
Text of an advertisement that delivers the sales message
What does Demographic mean?
Someones gender identification, age, Race, Religion, Profession, Income
What is Licensed Merchandise?
Where branded merchandise gets sold to another company or people
What does Viral Marketing mean?
Forwarding a message to someone who forwards it to another person etc...
What is a Banner Ad?
A ad with a intriguing picture, Usually interactive
What is a Layout?
The arrangement of the design, size, color scheme, graphics, illustration, and text placement in an ad
What is Direct Mail?
When you send some mail to certain people and personalize it
What is a Volume Discount?
The more days you buy the less each ad is
What does opt in mean?
Give permission to receive promotional e-mails, newsletters, etc.
What is a Flash Ad?
A ad that pops up randomly, usually interactive
What is a Identification?
Identify a product, advertiser or business
What does Concise mean?
giving a lot of information clearly and in a few words; brief but comprehensive.
What does ROP stand for, and what does it mean?
Run Of Page, Wherever the newspaper places the ad
What does SPAM mean?
Where junk mail can be stored
What is a Floating Ad?
move across a screen or floats above the content
What is a White Space?
The blank space between the elements
What does Geographic mean?
Where
What are Flat Rates?
Used for one time placement
What is Double Opt In?
Requires recipients to confirm they are registered subscriber
Pop-up front/under ads
ads that display in a new browser window either in the front or behind the current browser window