Target Market & Market Segmentation
A company targets 16–24-year-olds who are interested in fitness. Which TWO segmentation categories are being used?
Demographic and Psychographic
A company changes its packaging and adds a new feature to its product. Which P is being changed?
Product
Before Michael Jordan, Nike was better known for dominating which sport?
Running
Where was Gatorade founded?
University of Florida
In The Truman Show, Truman's wife famously turns ordinary household products toward the camera. What marketing technique does this demonstrate?
Product Placement
A Chicago-based sports team creates a special advertising campaign specifically for fans living within 50 miles of the stadium. What type of segmentation is this?
Geographic
A sports team lowers ticket prices for students to attract more young fans. Which P is being changed?
Price
Which Nike employee became the central figure in convincing Nike to pursue Michael Jordan?
Sonny Vaccaro
Why are carbohydrates included in many sports drinks?
To provide energy during exercise
What shoe brand is featured in Back to the Future through Marty McFly?
Nike
A streaming service recommends sports documentaries based on what a customer has previously watched. What type of segmentation?
Behavioral
A company begins selling its product through Amazon in addition to its own website. Which P is this?
Place
Why was signing Jordan considered risky for Nike at the time?
Nike was not yet a major force in basketball and Jordan was an unproven rookie
Gatorade became famous for being dumped on winning coaches. Which NFL team is credited with popularizing this tradition?
New York Giants
In Top Gun, what type of product received significant exposure through the characters?
Ray-Ban
A company wants to sell premium running shoes to customers who have a high income and view running as an important part of their lifestyle. What TWO segmentation types are most relevant?
Demographic and Psychographic
Nike pays a famous athlete to appear in commercials promoting a new shoe. Which P is primarily involved?
Promotion
What marketing idea helped make the Air Jordan deal especially valuable by connecting Michael Jordan directly to the product?
Building a signature brand/shoe around Jordan
Which Gatorade flavor was the company's original flavor?
Coffee/Lemon lime
What fast-food brand appears in Deadpool & Wolverine?
McDonalds
A sneaker company sends a discount to customers who haven't purchased anything in the past six months. What type of segmentation is primarily being used, and what customer behavior is it based on?
Behavioral
A company launches a new product at a low introductory price to attract customers and build market share. Which TWO P's are most directly involved?
Product and Price
What percentage of revenue did Jordan's contract reportedly give him from the Air Jordan line?
A percentage of the revenue from every Air Jordan sold
What year was Gatorade first developed?
1965
What makes product placement more effective when the product naturally fits the character or story?
It feels more authentic and less like an advertisement.