Marketing Mix
Black Friday is famous for which of the 4 P's used in the Marketing Mix?
What is Price
Occurs from unavoidable weather conditions
Natural Risk
A warm fuzzy blanket would best be sold in the winter time. Which UTILITY would best fit this statement?
Time Utility
High standards of rules and guidelines
Principles
Entertainment is heavily reliant upon _____________. TV Shows are either continued or cancelled due to the number of viewers that watch them.
Ratings
The Super Bowl is the most annually anticipated televised event of the United States. Marketers pay the broadcast money 5.6 million dollars for one 30 second commercial in order to do this?
What is Promote or Promotion
Occurs due to changes in the economy. During the recession the Detroit Lions and Detroit Pistons struggled to fill the stadium.
Economic Risk
You decide to sell bottles of water. When sold at L'Anse Creuse North you charge $1 and when you sell at Ford Field you sell for $5. Which Utility explains this change in price?
Place Utility
This is when you map out your expenditures during a time frame whether it be a day, week, month, or year.
Budget
Every time you log onto social media and scroll or click, the company is tracking how many times you viewed a post, video, or picture. The same can be done with advertisements.
Gross Impression
What is Place
Dishonest employees and poor training is referred to as which type of risk?
Human Risk
A few different ways you can take ___________ of this product are through card, cash, gift card, coupons, financing, or a check.
Possession Utility
Utilizing this key term, companies predict income and expenses the business may see during a period of time.
Forecast
Companies often target certain ____________ in order to advertise too. These might include age, income, and gender.
Demographics
Apple decided to expand there phone lineup to include 5 new phones called the iPhone 20. Which of the 4 P's would this refer too?
Trading Matthew Stafford for Goff from the LA Rams is referred to as this risk?
Speculative Risk
Joe operates a custom car shop. He bought a Lamborghini for $200,000 and made improvements to the brakes, tires, and interior. The car is put up for sale again at $250,000...which utility would best fit this statement?
Form Utility
Jeff Bezo's, the founder of Amazon has a net worth of about 200 Billion Dollars. Which statement do we use to calculate net worth?
Balance Sheet
This term refers to the amount of money in your wallet after paying for expenses.
Discretionary Income
The box a brand new diamond necklace comes in would be associated with what marketing mix term?
What is Product
nothing can be done to prevent the risk
Uncontrollable Risk
Coffee shops see higher sales in the morning.
Time Utility
One of the most important financial statements when assessing a company's financial success or failure would be?
(Tracks revenue & expenses)
Income Statement
M_________ & M__________ economic forces alter the way a business operates. SEM focuses mainly on which economic force due to the relationships they build?
Microeconomics