Marketing-Information Management
What is the first step in the marketing research process?
to discover and define the problem
what is an unpaid media attention about a business and its products and services called?
publicity
All the costs associated with running a business in addition to the price of merchandise are called what?
Operating expenses
What is the type of delivery system used for recorded sports and entertainment events?
Platform
what is the legal protection of words and symbols used by a company?
Trademark
what is it called when describing content or marketing aimed at a specifc group of viewers?
microtargeted
What are positive feelings customers have toward a business referred to?
goodwill
According to the law of demand, there is a what relationship between price and demand?
Inverse
What is a way to distribute multimedia content over the internet for later playback?
Podcast
what is the price strategy that introduces new products at very high prices?
Skimming
when someone surveys the crowd at a concert and estimates that about 2,000 people are in attendance what is this is an example of
soft data
What is the main goal of promotion?
increasing sales
What is the highest point of the growth in the business cycle called?
peak
Channel member involved in making a product or service available is called what?
Intermediaries
what are items offered in addition to a product to make it more attractive to the target market?
product extensions
what is a set of procedures and methods businesses use to collect, analyze, distribute, and store information to help them make decisions?
Marketing-information system
In the United States, which government agency regulates and oversees advertising?
Federal Trade Commission
what are the distinct categories of merchandise based on price, quality, and features?
price lines
What are technologies that change existing forms of communication channels?
Disruptive technologies
What are incentives an employee receives in addition to a base salary?
Fringe benefits
What is a detailed set of instructions on how to sort data called?
algorithm
When someone enters a car dealership and speaks with a salesperson about buying a new car, which of the following is taking place?
personal selling
what is the point at which the supply and demand curves intersect?
Equilibrium
Bob used his phone to buy tickets to a concert on Saturday night. When he checked his phone on Saturday afternoon, he sees an alert warning him to leave extra time to drive to the venue that evening because of road construction. This is an example of what?
Predictive search
High-prospect athletes who possess exceptional talent and who demonstrate good character and leadership qualities on and off the field are often referred to as what athletes?
Blue-chip