MIM
This is what marketers collect to learn about their customers.
What is data
This system helps store and organize marketing data.
What is a database.
CRM stands for Customer ________ Management.
What is Relationship?
This is the first step in marketing where a company finds out what customers want.
What is market research?
This is when a company creates a special name, symbol, or design to make people remember it.
What is branding?
A short set of questions used to find out people's opinions.
What is a survey
This type of system helps managers track sales, inventory, and employee information.
What is an MIS (Management Information System)?
CRM helps companies keep track of their ________ so they can serve them better.
What are customers?
A ________ is a specific group of people that a business wants to reach with its products or services.
What is a target audience?
Making sure a brand looks the same everywhere it is shown is called what?
What is brand consistency?
A group of people who try out a product before it's released.
What is a test group
MIS helps companies make decisions based on this.
CRM helps companies understand what their customers want and need so they can give better ________.
What is service or support?
The main purpose of advertising is to ________ people about a product or service.
What is promote or inform?
When a company uses a symbol or image to help people recognize its products, it’s called what?
What is a logo?
The process of studying information to make marketing decisions.
What is data analysis
MIS mainly helps managers make ________ by providing useful data.
What are decisions?
CRM software stores information like customer contact details and purchase history to improve ________ with customers.
What is communication or relationships?
This is the plan a company uses to sell its products or services to customers.
What is a marketing strategy?
This is when a company creates a unique look, feel, and message so people can easily recognize its products.
What is brand identity?
The term means keeping customers information private and safe
What is data privacy
An MIS collects data from different parts of a business, processes it, and reports it to help with ________ making.
What is decision-making?
The goal of CRM is to build long-term ________ with customers that encourage them to keep buying.
What is loyalty?
The four Ps of marketing are Product, Price, Place, and ________.
What is Promotion?
Making a brand that people trust and like so they keep buying from it is called what?
What is brand loyalty?