Marketing Basics
The four elements of the marketing mix are Product, Price, Place, and this.
What is Promotion?
This type of media includes TV broadcasts, radio, newspapers, and magazines.
What is Traditional Media?
This is when a company pays to associate its brand with a team, event, or organization.
What is a Sponsorship?
This is when a celebrity, athlete, or influencer promotes a product.
What is an Endorsement?
This occurs when a company pays for the right to use a logo, character, or brand on products.
What is Licensing?
This term refers to the group of customers most likely to buy a product.
What is a Target Market?
Streaming services like ESPN+ and Netflix are examples of this type of media.
What is Digital Media?
When a company pays to put its name on a stadium, it is called this type of sponsorship.
What are Naming Rights?
Nike athletes and Gatorade athletes are examples of this type of endorser.
What are Professional Athletes?
Jerseys, hats, and team apparel are examples of this.
What is Licensed Merchandise?
This business analysis tool examines Strengths, Weaknesses, Opportunities, and Threats.
What is a SWOT Analysis?
Companies pay billions of dollars for permission to broadcast sports events. This is called this.
What are Media Rights?
Giveaways, promotions, and social media campaigns used during sponsorships are called this.
What is Sponsorship Activation?
Influencers are effective endorsers because they have loyal groups of these.
What are Followers?
This type of licensing includes movie merchandise like Marvel toys.
What is Entertainment Licensing?
This is the overall game plan a company uses to reach its target customers.
What is a Marketing Strategy?
This social media platform is especially popular with Gen Z sports fans.
What is TikTok?
One major reason brands sponsor sports teams or events.
What is Brand Awareness / Visibility?
An important trait of a strong endorser that means consumers trust them.
What is Credibility?
Athlete signature shoes are an example of this type of licensing.
What is Athlete Licensing?
This is the process of creating, promoting, and delivering products to customers.
What is Marketing?
Media is important in sports marketing because it helps reach large numbers of this group.
What are Fans or Audiences?
One possible risk of sponsorship deals.
What is Brand mismatch / Negative publicity / Poor ROI?
One risk of celebrity endorsements for brands.
What is Negative publicity / Reputation damage?
Licensing helps teams and brands make money beyond this major revenue source.
What are Ticket Sales?