These people help create excitement and enthusiasm that make games what they are:
What are spectators?
100
A person responsible for matching up corporations with events that reach their target market would work in the following SEM field:
-advertising sales
-hospitality
-sales promotion
-sponsorship management
What is sponsorship management?
100
This artist was known as the "King of Rock and Roll" and changed the face of American pop culture (he also asked Mrs. Morgan's grandmother out on a date in high school)
Who is Elvis Presley?
100
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving this:
-a personal observation.
-an interview.
-a testimonial.
-a sales presentation.
What is a testimonial?
100
Selling your product on Amazon is an example of this:
What is place?
200
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of __________ marketing
What is event?
200
This marketing career involves creating social media content, print, and broadcast media:
What is advertising?
200
This acting superstar's films featured multiple camera angles, creating more focus on his expressions and nonverbal communication.
Who is Charlie Chapman?
200
When ET fans name the candy featured in the movie, they are demonstrating brand _______________:
What is recognition?
200
Selling Cutco knives, door-to-door, is an example of this:
What is promotion?
300
When a professional soccer team is established in a community, this is an example of the resulting economic impact:
What is increased jobs; more consumer spending; increased property values; etc.
300
This marketing career involves being responsible for a sports organization's licensing activities:
What is merchandising?
300
This influencer pioneered film animation.
Who is Walt Disney?
300
These are two examples of licensed merchandise that would be considered soft goods:
What are sweatshirts; jerseys; blankets; etc.
300
A celebrity's appearance in a commercial for a watch while wearing a certain brand of clothing is an example of this:
-cross-promotion.
-team-building.
-public relations.
-personal selling.
What is cross-promotion?
400
Most sport/event products are classified as _____________ and _____________.
What are goods and services?
400
Finding out the demographics of your brand's target market would be a component of this career:
What is market researcher?
400
The first African American to play in the MLB.
Who is Jackie Robinson?
400
Having consistent consumers of a product demonstrates brand _____________:
What is loyalty?
400
What you have to know before making any decisions about the 4 Ps.
What is a target market?
500
Two factors of SEM growth:
What are increase in participants/followers/attendance/media coverage; internationalization?
500
This marketing career involves writing press releases and organizing news conferences for a sports organization.
What is media relations?
500
This player was one of the first five inducted into the baseball hall of fame. (300 points for nickname - 500 points for real name)
Who is Babe Ruth (300)? Who is George Herman Ruth, Jr. (500)
500
The team name, mascot, and logo are important elements that a sports/event organization uses to create and maintain brand ________________:
What is awareness?
500
Aside from just the product (or service) these are two other items that should be considered as part of the product "P"