A group of customers with shared needs and wants that is separated from the total market - the group on which the business will focus its marketing efforts
What is market segment?
100
A physical activity that is governed by a set of rules and is often engaged in competitively.
What is a sport?
100
All of the marketing activities designed to satisfy the needs and wants of sports customers.
What is sports marketing?
100
This term refers to the fact that sports and entertainment are consumed and participated in by people around the world.
What is worldwide?
200
You can do this by hiring qualified employees, providing better training, and using safety equipment and procedures.
What is retain the risk?
200
Segmentation dividing the market into physical locations.
What is geographics?
200
Some who is not payed to play a sport.
What is an amateur athlete.
200
The activity of influencing how people choose to spend their time and money on entertainment.
What is entertainment marketing?
200
China's population is...
What is 1.2 billion?
300
You can transfer the risk by buying this.
What is insurance?
300
Segmentation dividing the market based upon information such as age, income, gender, ethnic background, education and marital status.
What is demographics?
300
A person who is paid to play a sport as a form of entertainment.
What is professional athlete?
300
Whatever somebody is wiling to spend their discretionary money and spare time viewing.
What is entertainment?
300
Walt Disney is opening a theme park in China. Who owns it?
What is China (57%) and Walt Disney (43%)?
400
Justin Beiber dealt with the risk of having underage children attend his concert by doing this.
What is creating a parents' room?
400
Segmentation focusing on characteristics that cannot be physically measured such as values, interests, and lifestyle.
What is psychographics?
400
Activities that occur in travel, tourism, and amateur sports that are not associated with educational institutions.
What is recreational sports?
400
This uses sports to market products and capitalizes on the popularity of sports.
What is sports marketing?
400
The term used to describe the growth of international economic relationships.
What is globalization?
500
Hollywood producers deal with the monetary risks associated with making movies by doing this.
What is using books as the stories and making sequels.
500
Describe Adele's market segment in terms of psychographics?
What is people who value relationships, have been hurt in relationships, etc?
500
A term given to certain activities perceived as having a high level of inherent danger.
What is extreme sports?
500
Movies, theatres, concerts, cirucses, the state fair, country fairs, and Disney on Ice are exampes of this.
What is entertainment?
500
The Chinese government was responsible for extensive improvements in this...including expanding water, sewer, roads and electricity.