Show:
1A
2B
3C
4D
5E
100
A device that legally identifies ownership of a registered brand or trade name.
What is trademark?
200
The legal protection of a creator's intellectual property or products.
What is a copyright?
300
Any form of communication through which one industry relies on another industry to promote its products.
What is Cross promotion?
300
A U.S. GOVERNMENT agency that protects consumers from deceptive business practices.
What is FTC?
400
A payment for a material that has been copyrighted or legally declared as belonging to the creator.
What is Royalty?
400
Endorsement are promotional tools- not a form of sponsorship.
What is an Endorsement?
500
The blending of different promotional elements/strategies, such as; advertising, publicity, sales promotion, personal selling.
What is Promotional mix?
500
Underwriting an event for the purpose of gaining positive association for the brand with the event, participation, and/or attendees
What is Sponsorship?
500
Refers to the different types of media used for the promotional mix.
What is Media Mix?
500
The theft of any copyrighted material; music, movies, and software.
What is Piracy?
500
The use of ancillary products, such as merchandise, as promotional tools.
What is a Product tie-in.