SPORTS II

3.01

100

109.What type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-serve basis? NCCTE.9_12.ME.MH32.3.01 RBT: A. Reserved B. General admission C. Box D. Aisle

What is B. General admission

200

110. One reason it is important for sport/event marketers to be able to accurately explain ticketing and seating arrangements is to help customers NCCTE.9_12.ME.MH32.3.01 RBT: A. obtain the type of seats they want at the price they want to pay. B. select seats that are located near concession stands. C. purchase discount tickets from a permanent box office. D. identify the type of sport/event that is the most appropriate.

What is A. obtain the type of seats they want at the price they want to pay.

300

111.Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase: NCCTE.9_12.ME.MH32.3.01 RBT: A. General admission B. Reserved C. Luxury boxes D. Festival

What is D. Festival

400

112. The cable network that televises college basketball games throughout the country is __________ the sports product. NCCTE.9_12.ME.MH32.3.02 RBT: A. distributing B. franchising C. publicizing D. sponsoring

What is A. distributing

500

**DOUBLE JEOPARDY** 113. Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them? NCCTE.9_12.ME.MH32.3.02 RBT: A. Amenities B. Revenues C. Parking D. Facility

What is D. Facility

3.02-3.03

100

114.Which of the following is a place decision that must be made in sports and entertainment marketing: NCCTE.9_12.ME.MH32.3.02 RBT: A. Should direct mail be sent to last season's ticket holders? B. Will local or national media be used? C. How will fans obtain the schedule of events? D. Where will ticket outlets be found?

What is D. Where will ticket outlets be found?

200

115. Expanded bandwidth is changing the face of in-home entertainment by NCCTE.9_12.ME.MH32.3.02 RBT: A. eliminating the need for cable hookups. B. allowing for delivery of the Internet through television sets. C. improving fiber optics cable and electrical lines. D. creating high-definition television.

What is B. allowing for delivery of the Internet through television sets.

400

**DOUBLE JEOPARDY** 117. A business purchases a line of items for resale that cost $12.32 each. Expenses total $1.65 per item. What is the break-even price per item? NCCTE.9_12.ME.MH32.3.03 RBT: A. $14.71 B. $14.26 C. $13.97 D. $14.92

What is C. $13.97

500

*DOUBLE JEOPARDY** 116. Determine a firm's break-even point in units, given the following information: total fixed cost, $4,000; variable cost per unit, $20; and selling price per unit, $100. NCCTE.9_12.ME.MH32.3.03 RBT: A. 50 units B. 80 units C. 100 units D. 500 units

What is A. 50 units

3.03

100

118.When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal. NCCTE.9_12.ME.MH32.3.03 RBT: A. licensing B. cost C. sales D. contingency

What is C. sales

200

119.Which of the following is the least important factor when selecting a pricing strategy: NCCTE.9_12.ME.MH32.3.03 RBT: A. Promotional strategy B. Competitor prices C. Cost of merchandise D. Location of store

What is D. Location of store

300

120.What do sales beyond the break-even point provide to a business? NCCTE.9_12.ME.MH32.3.03 RBT: A. Initial markup B. Variable-cost margin C. Dividends D. Profit

What is D. Profit

400

121. A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on NCCTE.9_12.ME.MH32.3.03 RBT: A. demand. B. competition. C. profitability. D. volume.

What is C. profitability.

500

122. An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets. NCCTE.9_12.ME.MH32.3.03 RBT: A. inelastic B. low C. elastic D. unitary

What is A. inelastic

More 3.03

100

123. A soccer camp provides five leaders at $8 per hour for eight hours a day for five days. If fringe benefits are 20% of the wages and supplies total $650, calculate the cost per person if 40 players attend. NCCTE.9_12.ME.MH32.3.03 RBT: A. $64.25 B. $48.00 C. $56.25 D. $32.25

What is A. $64.25

200

**TRIPLE JEOPARDY** 124. The variable cost for a product is $3.00 and the total fixed costs are $288,000. The company sells the products for $6.00 each. How many products will the company have to sell to break even? NCCTE.9_12.ME.MH32.3.03 RBT: A. 4,800 B. 32,000 C. 48,000 D. 96,000

What is D. 96,000

300

***TRIPLE JEOPARDY*** 125. A product's selling price is $430 per unit, and the number of units required to reach the break-even point is 2,100. Calculate the total dollar sales the business needs to break even. NCCTE.9_12.ME.MH32.3.03 RBT: A. $890,000 B. $4.88 per unit C. $903,000 D. $.21 per unit

What is C. $903,000

400

126. A sporting event setting ticket prices based on potential customers' ability to pay is an example of a price NCCTE.9_12.ME.MH32.3.03 RBT: A. promotion. B. objective. C. restriction. D. motive.

What is B. objective.

500

**DOUBLE JEOPARDY** 127. A business decides to produce 6,000 football cushions and sell them for $6.00 each. They cost the company $4.00 each to produce. How many cushions must the company sell to break even? NCCTE.9_12.ME.MH32.3.03 RBT: A. 4,000 B. 3,000 C. 600 D. 6,000

What is A. 4,000

Still 3.03 &3.04

100

128. Given the following information, calculate the break-even point in dollars: Total fixed costs = $20,000; Unit selling price = $100; Unit variable cost = $60. NCCTE.9_12.ME.MH32.3.03 RBT: A. 55000 B. 50000 C. 500 D. 5000

What is B. 50000

200

129. If your goal is to avoid storing or discarding merchandise, what pricing strategy should you select? NCCTE.9_12.ME.MH32.3.03 RBT: A. Competitive B. Close out C. Cost plus markup D. Versioning

What is B. Close out

300

130.When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor. NCCTE.9_12.ME.MH32.3.03 RBT: A. situational B. ethical C. operational D. developmental

What is A. situational

400

131.Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as a once-in-a-lifetime event? NCCTE.9_12.ME.MH32.3.03 RBT: A. To have expensive media coverage B. To obtain more industry support C. To increase advertising costs D. To generate higher ticket prices

What is D. To generate higher ticket prices

500

132.Why do sportswear stores calculate break-even in units? NCCTE.9_12.ME.MH32.3.03 RBT: A. To identify which products they should purchase for resale. B. To find out how much profit they will earn after they break even C. To identify which costs are variable and which are fixed D. To determine how many products they must sell to break even

What is D. To determine how many products they must sell to break even