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Marketing Basics
SWOT
Consumer Habits
Mrkting research
Market Planning
100
Satisfying cutomers needs and wants
What is Marketing Concept?
100
"O" stands for
What is Opportunities?
100
When consumers use their emothions to make buying decisions.
What is Emotional Purchases?
100
A collection of related information about a topic.
What is Database?
100
Traveling for pleasure.
What is Tourism?
200
A specific group of consumers you want to reach?
What is Target Market?
200
Strenghts are
What is Internal?
200
The values people believe the receive when from a product or service.
What is Benefits derived?
200
Survey's of peoples opinions
What is Poll?
200
Recreational travel or tours planned around special interests
What is Niche Travel?
300
All people who share simialr needs and wants and who have the ability to purchase the product?
What is Market?
300
Threats are
What is External?
300
The capability to produce products or services more efficiently and economically than the competition.
What is Comparative Advantage?
300
Research conducted to gather data and identify solutions to marketing problems.
What is Marketing Research?
300
The guidelines and goals set for different entertainment industries.
What is Industry standards?
400
The good or service is marketed to a diverse group of people.
What is Mass Marketing?
400
Market research suggests that Canada is a new and emerging market for crocs
What is an Opportunity?
400
Takes place when an individual assess priorities and budget, researches and compares alternatives to make purchases.
What is Rational Buying Decision?
400
Research conducted by an independent company and then offered for sale to everyone in an industry.
What is Syndicated Research?
400
A group of organizations involved in producing or handling the same product or type of services?
What is Industry?
500
Dividing a market based on consumers interests, hobbies and lifestyle choices
What is Psychographics?
500
Your company "Crocs" has a new competitior "Alli's"
What is a Threat?
500
He invented the Hierarchy of Human Needs.
What is Abraham Maslow?
500
Type of marketing research that focuses on gathering data about the size, location and makeup of the market for a product.
What is Market Research?
500
The idea that the portion of the money spent by visitors on local goods and services is in turn then spent locally by employees and employers.
What is Indirect Economic Impact?