Finance
True or false. There is a limit to advertising.
True. It can wash out attention.
What is activation?
Cost to leverage sponsorship and development marketing and advertising based on the relationship. (1-1.5x base costs or more)
What are exhibition games created as a tourism idea generate revenues?
Bowl Games
True or false? Huge wins don't have much effect on endowments and university applicants.
False.
True or False? Contributions can usually be written off up to 30% of a person's adjusted gross income.
True (but can't write off the benefit portion)
Give an example of naming rights
State Farm arena or Staples center
What benefits do the teams want?
Money (Cash-flow)
Gift-in-kind
Improved atmosphere
What team paints their helmets with real gold before each game?
Notre Dame
What aspect of and and promotions needs to be reviewed so that it doesn't hinder the eligibility of the team or players?
Compliance
What percent of donors only make a single donation (Primarily, seat license fees)?
70%
Over-commercialization, finding money without alienating fans, and TIVO (virtual ads/product placement) are all examples of what?
Ethical Dilemmas
What are the 3 benefits desired by sports organizations and events?
1. Financial
2. Media
3. Gifts-in-Kind
How are bowl game revenues collected/distributed?
Pay goes to conference, and conference distributes to teams.
What athletic expense funding is a gray area as they must differentiate between athletic and campus/university budget?
Facilities
What collaboration created the awareness and hype needed to sustain students, money, and success?
Oregon + Nike (Money and support of the program, promotes the school)
What revenue source represents sale-able inventory for the team.
Tickets
What benefits are desired by the sponsor?
Enhanced image
Demonstration platform
Hospitality platform
Sales opportunities
NCAA was created in 1905 to protect the players against football brutality, primarily influenced by a defense technique known as _____, that resulted in a devastating number of injuries and even death.
'The Flying Wedge'
Each school is governed by a unique set of rules and systems. Is it often more flexible for public or private universities?
Private
What is an issue with fundraising (campus politics)?
Increases in giving to athletics may decrease giving to other academic programs.
What did Einstein claim to be the most important mathematical concept to understand?
Time Value of Money (ex. getting money now, allows more time to invest and grow)
Describe the 4 types of sponsorships:
1. Title sponsorship
2. Presenting sponsor
3. Official sponsor
4. Official supplier
1. Title sponsorship ($$$$): Part of name for event
2. Presenting sponsor ($$$): Exclusive rights in multiple categories
3. Official sponsor ($$): Control product categories, not reserved by presenting sponsors
4. Official supplier ($): Provides goods/services & can claim to be official supplier of event or team.
What is the term for traveling across country to play games, building fan base? (Notre Dame's Coach Rockne used this method)
Barnstorming
What is outsourcing? Pros and cons?
Selling the rights to market your property to an outside company.
Pros: Free up staff, guaranteed $
Cons: Conflict, loss of control
What are some donor motivations to buying prestige, influence, and 'part' of the team?
Priority seating, parking privileges, special recognition, and aiding athletic success