Popularity
NFL games made up _______ percent of the 100 most watched TV programs in 2023.
A) 100%
B) 93%
C) 87%
D) 75%
B) 93%
A set of shared values, beliefs, and standards.
A) Marketing
B) Sports Management
C) Culture
D) Pricing
C) Culture
Brands partner with teams or events to increase visibility and connect with target audiences.
A) Merchandising
B) Sponsorships
C) Athlete Endorsements
D) Financing
B) Sponsorships
How to get goods or services to customers.
A) Pricing
B) Market Research
C) Promoting
D) Distribution
D) Distribution
Which NBA player has the most career three-pointers made?
A) Ray Allen
B) Stephen Curry
C) Shaq
D) Reggie Miller
B) Stephen Curry
Who has the most followed Instagram account in the world?
A) Cristiano Ronaldo
B) Lebron James
C) Lionel Messi
D) Tom Brady
A) Cristiano Ronaldo (639 Million)
Organizing and promoting events to draw attendance and media coverage.
A) Event Marketing
B) Facility Management
C) Sponsorships
D) Merchanising
A) Event marketing
Selling team-branded products to fans.
A) Merchandising
B) Sponsorships
C) Digital Marketing
D) Event Marketing
A) Merchandising
Setting correct prices that meet customers needs.
A) Promoting
B) Market Research
C) Pricing
D) Sales
C) Pricing
In 2001, Barry Bonds set a single season homerun record of
A) 73
B) 62
C) 80
D) 56
A) 73
How many people watched the 2024 Super Bowl?
A) 85 Million
B) 97 Million
C) 110 Million
D) 123 Million
D) 123 Million
Utilizing social media and online platforms to reach fans, build community, and share content.
A) Event Marketing
B) Digital Marketing
C) Athlete Endorsements
D) Market Research
B) Digital Marketing
The four P's of marketing are:
A) Perception, Price, Place, Promotion
B) Product, Price, Place, Production
C) Product, Popularity, Place, Promotion
D) Product, Price, Place, Promotion
D) Product, Price, Place, Promotion
Advertising products or services to attract new customers and retain old ones.
A) Promoting
B) Product/Service Management
C) Pricing
D) Financing
A) Promoting
How many dimples does the average golf ball have?
A) 336
B) 150
C) 228
D) 460
A) 336
How many golf courses are there in the US alone?
A) 10,000
B) 14,000
C) 16,000
D) 25,000
C) 16,000
Leveraging the popularity of athletes to promote products or brands.
A) Sponsorships
B) Merchandising
C) Financing
D) Athlete Endorsements
D) Athlete Endorsements
Some of the earliest signs of sports marketing can be seen in ____________.
A) Ancient Greece
B) Ancient Rome
C) 1800s United States
D) Ancient China
B) Ancient Rome
Listening to customers and responding to their wants and needs.
A) Market Research
B) Product/Service Management
C) Pricing
D) Sales
B) Product/Service Management
What is the fastest pitch thrown in MLB history?
A) 100 MPH
B) 104.5 MPH
C) 105.8 MPH
C) 106.1 MPH
C) 105.8 MPH
A recent survey revealed that ________ percent of Americans say they are sports fans.
A) 60%
B) 70%
C) 80%
D) 90%
B) 70%
The activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
A) Sports Management
B) Promoting
C) Marketing
D) Sales
C) Marketing
The rise in popularity of this sport resulted in the start of modern sports marketing.
A) Baseball
B) Football
C) Basketball
D) Soccer
Gathering information about your target customers.
A) Market Research
B) Product/Service Management
C) Promoting
D) Sales
A) Market Research
What is the longest NFL career ever?
A) 12 Seasons
B) 18 Seasons
C) 24 Seasons
D) 26 Seasons
D) 26 Seasons