Marketing 101
a name, word or words, symbol or design that identifies an organization & its products
logo
"Yo Adrian"
Rocky
"Be Like Mike"
Michael Jordan - Gatorade
"Just Do It"
Nike
The Hall of Fame coach who led the Bills to 4 consecutive Super Bowls
Marv Levy
any form of communication used to persuade people to buy products
Promotion
This Little League team went from "bad" to "good" in this all time sports movie classic.
Bad News Bears
"Soup that Eats like a Meal"
Donovan McNabb - Campbell's Chunky Soup
"Thirstade for that deep down body thirst!"
Gatorade
This Hall of Fame quarterback led the Bills to 4 consecutive Super Bowls.
Jim Kelly
This "free" form of Marketing, is the BEST form of Marketing!
_ _ _ _ of _ _ _ _ _
Word of Mouth
"You're killing me Smalls!"
Sandlot
"Gotta Be the Shoes"
Michael Jordan - Nike Air Jordans
"We Must Protect This House"
Under Armour
This Hall of Fame running back led the Bills to 4 consecutive Super Bowls.
Thurman Thomas
is something that can be marketed to customers because it provides them with a benefit and satisfies a need.
product
The true story of a newly appointed African-American football coach and his high school team on their first season as a racially integrated unit.
Remember the Titans
"Grandmama"
Larry Johnson - Converse
"The Breakfast of Champions"
Wheaties
This Hall of Fame defensive end led the Bills to 4 consecutive Super Bowls.
Bruce Smith
A combination of four basic marketing strategies known as the 4 P's - product, price, place & promotion.
Marketing Mix
"Show Me the Money" is a line from what famous sports agent played by Tom Cruise.
Jerry Maguire
"Bo Knows"
Bo Jackson - Nike
"Nobody Circles the Wagons Like the Buffalo Bills"
Chris Boomer Berman
Currently, the best QB in the NFL
Josh Allen