MARKETING RESEARCH
James Bond
Academy Awards
Outlets and Venues
Bollywood
100
Product Testing is an example of what kind of testing?
What is primary research
100
Who is the current James Bond?
What is Daniel Craig.
100
According to the text, who won the Academy Award in 1967 for best actor?
What is Sidney Poitier.
100
Name two types of entertainment outlets.
What is amusement parks and stadiums.
100
What is Bollywood?
What is Hollywood's Indian counterpart.
200
What do market researches do?
What is gather, record, & analyze data.
200
What car did James Bond drive in EagleEye?
What is Austin Martin.
200
Who won best actress in 2002, again according to the text?
What is Halle Berry.
200
Name the main three factors used to classify outlets and venues.
What is size, location and population.
200
What movie was nominated for an Academy award for best foreign film in 2002?
What is Once upon a time.
300
Qualitative data is used to measure what?
What is peoples perceptions and reactions.
300
What was the last James Bond movie to be released at the movies?
What is Skyfall.
300
What role did Sidney Poitier play in 1967?
What is a Doctor.
300
What three key factors must be in place before constructing a new stadium?
What is local population, safe and functional and be able to fill seats.
300
Where is Bollywood based?
What is Bombay (it is now called Mumbai).
400
Quantitative data is used for what?
What is expressed as amount in numbers, how many people are in a particular stadium.
400
What award winning singer sang and co-wrote the theme song for Skyfall?
What is Adele.
400
How many years did it take Hollywood to hand out an Academy Award to a minority thespian after 1967?
What is 35 years.
400
What New York City venue has enough seats for a large audience?
What is Madison Square Garden.
400
What sleeper hit movie earned millions of dollars and was turned into a musical?
What is Monsoon Wedding.
500
What are the five steps to conducting market rsearch?
What is Identify information needs, create research objectives, Design a method for collecting data, summerize and apply findings.
500
Who wrote the books for James Bond?
What is Ian Fleming.
500
What was the name of the movie Sidney Poitier won the Academy Award for?
What is "Guess who's coming for Dinner".
500
What is the biggest challenge to keeping a venue profitable?
What is keeping events booked and selling to capacity.
500
What language is spoken in Bombay (now Mumbai)?
What is Hindi.