A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
provides exclusivity and has potential to maximize exposure.
100
Which of the following is an example of online advertising:
Sponsoring a web site
100
Advertising copy that states "Only 3 days left" is trying to
encourage action.
100
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor.
exclusive
100
Which of the following are the most important considerations when designing a basketball team's logo:
Team colors and team name
200
What might a sports organization offer a business to encourage that business to sponsor an event?
naming rights
200
Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site:
snowboard retailer
200
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
Copy
200
The relationship between a sponsor and a sport entity is often described as a
partnership
200
When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
discourage counterfeiting activities.
300
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
help pay for construction expenses.
300
A tire producer is most likely to advertise its products on a website that interests
auto racing enthusiasts
300
What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
Endorsement
300
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
included in a sponsorship proposal.
300
One of the features of sports events such as football games is that they are
unpredictable.
400
Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
Direct marketing
400
The part of a print advertisement that is noticed first by readers is the
illustration.
400
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
Stadium signage
400
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing.
ambush
400
Which of the following is one of the main features of a sport product:
Athletes
500
Which of the following is a characteristic of most online banner advertisements:
Interactive
500
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
uses.
500
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
adapt promotional messages for each market.
500
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
Redesign logos
500
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?