Types of Deals
Red Bull pays a pro skater to be on a Red Bull Youtube ad. This type of deal is an example of this term.
This company uses the slogan "What's in your wallet?"
What is "Capital One"?
Apple. This is an example of this term.
What is a "brand"?
Red Bull pays the NHL to be called “the official drink of pro hockey.” This type of deal is an example of this term.
What is a "sponsorship deal"?
This brand uses the slogan: "Finger lickin' good."
What is KFC?
Dominos changes their pizza recipe, their logo, and their slogan to improve their brand image. This scenario is an example of this term.
What is "re-branding"?
Red Bull gets paid by a hat company that wants to make hats with the Red Bull logo on them. This deal is an example of this term.
What is a "licensing deal"?
This brand uses the slogan: "Melts in your mouth, not in your hands."
What is "M&Ms"?
An experience (like singing along at a concert) is not something you can touch and pick up in your hand. This experience would be described using this term.
What is "intangible"?
The Carolina Tarheels logo on socks, shirts, watches, phone cases, and hats. All of these branded products are examples of this term.
What is "merchandising"?
This brand uses the slogan: "The ultimate driving machine."
What is "BMW"?
An event (like a live basketball game) does not last forever. This event could be described using this term.
What is "perishable"?
Nissan pays $10 million for the Tennessee Titans’ stadium to be called “Nissan Stadium." This scenario is an example of this term.
What is "naming rights"? (Sponsorship deal would also count as a correct answer.)
This brand uses the slogan: "The breakfast of champions."
What is "Wheaties"?
Shoes for flat-footed, female, adult runners who need a cheap shoe with good arch support. These shoes are an example of this term.
What is "niche product"?