Licensing Fundamentals
The legal protections that Nike owns on its “swoosh” logo. This is an example of this term.
What is a trademark?
He is the current commissioner of the NBA.
Who is Adam Silver?
Red Bull pays the NHL to be called “the official drink of pro hockey.” This scenario is an example of this term.
What is sponsorship? (Another possible correct answer would be "naming rights deal.")
The Carolina Tarheels ogo on socks, shirts, watches, phone cases, and hats. All of these products together are an example of this term.
What is merchandise?
These are the first names of Duke's Coach K and Carolina's Coach Williams.
What are Mike and Roy?
When the NBA's current broadcasting contract with ESPN expires, ESPN will have the option to enter into a new broadcasting deal with the league. This situation is an example of this term.
What is an option to renew?
A new computer company illegally uses the Apple logo on its laptops without Apple's knowledge. This situation is an example of this term.
What is trademark infringement?
This is the men's basketball program with the most NCAA Tournament wins in history.
What is UCLA?
Pizza Hut is the only pizza sponsor of the NFL. The league is not allowed to sign on any other pizza sponsors. This scenario is an example of this term.
What is exclusivity?
The UCLA Bruins own the trademarks to “UCLA” and the Bruins logo. If they want, they can make money by allowing another company to use these trademarks. In this scenario, UCLA is an example of this term.
What is a licensor?
This NBA team has won more championships than any other team in history.
Who are the Boston Celtics?
When Pizza Hut's current deal as the official pizza sponsor of the NFL expires, the league must approach Pizza Hut first before it shops out the deal to Dominos or Little Caesar's. This scenario is an example of this term.
What is the right of first refusal?
A hat company wants to pay the Carolina Panthers to use the Panthers logo on a new hat design. In this scenario, the hat company is an example of this term.
What is a licensee?
Coach K leads the Duke Blue Devils every year. These are the first four letters in the spelling of Coach K's last name.
What is KRZY? ("Krzyzewski")
These are all 7 steps of the sales process in the correct order.
What are prospecting, preparation, approach, presentation, handling objections, closing, and follow-up?